Make More From Less | Advanced Content Marketing Strategy
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Make More From Less | Advanced Content Marketing Strategy

Alright, welcome back everyone Nikolay valkov here and in today’s video 0:25
I’m going to show you how to achieve omnipresence let me just quickly cover how to achieve omnipresence
how to mass produce content, repurpose it for multiple channels, and just create more
content than most of your competitors. 0:43
So we’re going to call that omnipresence 0:48
Omni 0:50
presence content. I don’t give a name for that. 0:58
So before we get 1:00
into that, please make sure to subscribe to the channel, hit the notification bell, share
this video with people that might find it useful. And also leave a comment down below
if you have ever seen anything like that before. Now, who is this useful for? Well, this is
very useful for coaches, consultants or service providers as a whole people that create content
on a regular basis and post it on social media 1:27
looking for clients. Now, how is this different? Well, basically this system will allow you
to 1:39
just get more things done without hiring a whole team to work on your content. With that
being said, this is not something that you can achieve on your own. And you actually
can but you will need to do just that. You know, so it will be beneficial if it is 2:00
You and another team member working on this system. So here’s how it works. So we’ve got
the name on your presence content. 2:09
And this is a system that will take a few days to produce a content for for the entire
week. So you will produce the content, the content that you’re making this week is the
content that will be released next week. Right? So it’s one week behind. 2:29
And the first day we start with planning, so on Monday, 2:38
we do planning. 2:43
Excuse my writing is terrible. So we do the planning on Monday. 2:49
So why is it that we plan? 2:52
We are planning the content that will be released on the next week. Yeah. And this 3:00
content will include videos, articles, and a podcast. And those videos can then be repurposed
and turned into social media posts and quotes and all that kind of stuff. 3:14
So on Monday, we do a few things. First, 3:18
we plan one big article. Okay, so we’re going to plan a blog post. 3:27
this blog post needs to be around four or 5000 words, a big, proper blog post on a big
topic, for example, how to create how to create and sell online courses in 2019. So that’s
like the, the blog post. And this blog post will then be divided into smaller chunks,
which are headings yet 4:00
Like, so the title of the blog post is how to create online course and sell online courses
in 2019. Then we chunk that down into 4:11
into sub headings, subtitles, let’s say. And so the way to identify how to actually create
this big boss is by drawing this line. Yeah. And the beginning is you don’t have a blog,
you don’t have a cause, no cause 4:33
then the end this 4:36
sell your course online selling your course selling course. 4:45
So what are the steps that we need to take from having no goals to selling the course?
We need to know. 4:54
We need to plan the calls. Yeah. 4:57
So actually, the first thing you need to do is pro 5:00
The market probe market to see if they really want your goals, then you need to plan the
course. 5:09
plan the course. 5:13
Then you need to build the course build the goals 5:21
and and then you need to. 5:27
So when the course is built, you need to actually start marketing the cause, marketing the cause, 5:36
etc you get the point here. And all of these milestones here will become 5:45
part of the blog post like subtitles. So these blog posts how to create and sell courses
will have first how to probe the market and see if they really want your calls. Then how
to 6:00
How to just 6:05
then you’ve got how to plan the calls and create course syllabus. Then you’ve got actually
building the course in the best platforms to build the course best platforms, where
to host your calls, 6:21
the different platforms that allow you to build courses, then how to market an online
course how to drive traffic to your sales page, how to 6:31
convert that traffic into sales and stuff like that. And all that comes into your big
blog post. Okay, which is 5000 words, five k words. 6:44
All right. 6:48
Let me just 6:50
take this one away. 6:55
So that’s the first thing that you do on Monday is your plan. The whole 7:00
filling out your plan the blog post in your plan all the sub sub headings, then all these
headings 7:10
will become videos, headings videos 7:18
for YouTube 7:22
so right now we’re creating a piece of content big piece of content from Google that Google
is going to love. Then we create videos 7:33
as well that YouTube is going to love and these videos will then be added into the blog
post. 7:41
So the first day is just Monday is just about planning guys, you plan everything out. Then
those videos they need to be planned as well. And chunk down even further so you can take
certain parts of the videos and upload them on social media. 8:00
So that’s what we’re doing Monday. Right then we’ve got Tuesday. 8:07
After everything is planned, you have done keyword research, so you know which keywords
to use in your videos in your book, blog post, etc. On Tuesday, we will start shooting the
videos and choose these video day. 8:26
Video day. 8:30
Alright, 8:33
so you start shooting all these videos and here’s the little trick. So there is an app
called author that you need to use to record your voice and need you all to transcribe
everything that you say relatively well. So you can actually transcribe and take the the
audio and entered into a text for pretty much for free the same way 9:00
doing it right now using this mic here. 9:06
So, and this is the the tough part, because there is a lot of video editing that’s happening
on Tuesday. So you shoot the videos, and you need to edit the videos. And you need to edit
them depending from which platforms you’re going to repurpose these videos for. So you
the whole video is for YouTube, and then it can be repurposed for I ggV. 9:33
For Facebook, 9:38
and for any other platform that you can imagine. 9:43
Then we’re going to 9:58
Sorry about that. 10:00
Then we going to 10:05
so we’ve got the videos for it to we’ve got them for Facebook, and then you can even champion
that chunk them down even further and upload them to just normal Instagram, Twitter, etc.
But they need to be really short, like just to free synthesis 10 seconds I think is the 10:27
the time that you can upload on regular Instagram. So that’s happening on Tuesday. 10:34
From there, we’ve got Wednesday 10:38
and on Wednesday, we will start 10:47
so we’ve got the videos, then on Wednesday we will start creating the the actual blog
post. Alright 10:56
so on Wednesday 11:05
We do the blog post. 11:11
So 11:13
with this blog post, it shouldn’t take that long, even though it’s five, four or 5000
words doesn’t have to be that many. But even if it is four or 5000 words, you already have
everything transcribed. So the videos and the blog posts are the same thing basically.
And so you plan the blog post and then you create the video saying everything that you’re
going to say in the blog post, and you’ve got the transcription from the videos and
and then you just edited slightly because you know, shooting a video is not the same
as writing an article. 11:54
So, you just take the text from the videos that you 12:00
Drew extracted using author and turn it into a beautiful blog post. 12:07
I’m using a WordPress website. So if you’re doing WordPress, it works really well. 12:12
So you turn the videos, the text from the videos into a blog post, and then you do do
is turn into a podcast. 12:26
So this is what the big content creators are doing. They’re repurposing as much as possible,
there must creating content by just doing that really. 12:39
So that is awesome. Then the next stage, which you know doing first day 12:49
is scheduling. 12:59
So this is how 13:00
On Thursday on Thursday, you will spend the whole day to take this content, use a tool
like buffer, or Hootsuite or something like that, and schedule the whole content. And
don’t forget to email your list as well. So you can send them to the videos on YouTube,
for example. 13:21
So you schedule everything using buffer, let’s say, or any other tool that you like. 13:31
And you schedule everything to be coming out at different times. Alright. So for example,
your blog post can come out on Friday, before that all the YouTube videos a bit before that
you can organize all your HGTV, Facebook and all that kind of stuff. Make sure that they
don’t come out at the same time. 13:55
Because otherwise what’s the point of somebody following you on Instagram? If you’re doing 14:00
The same thing on YouTube and Instagram at the same time. 14:07
And 14:10
so that’s happening on Thursday. You have him you have scheduled using buffer plus email,
plus, excuse me, email. 14:20
And and that’s about it guys. So 14:24
I’ll repeat everything again. So omnipresence content, 14:30
which basically means mass producing content and an outworking. Most of the people in your
niche is Monday you spend the whole day on planning the content jam, it needs to be planned.
You need to actually know 14:47
the keywords you need. You need to do keyword research, so you can organize the blog post.
That’s like the most important thing this big blog post is really important. 15:00
Right, so this big blog post which is around 5000 words, or it can be less, it depends
from you. 15:09
This is a big blog post and it contains 15:13
a lot of information in it right? And 15:19
you’re going to chunk down this blog post into different into 15:25
what was the name? 15:27
different sub headings, right? And every single subheading is like 15:34
different path of, of the whole thing. And these sub headings will then be turned into
videos 15:44
for YouTube, for example, and, and that’s everything for day one. So you’re just going
to plan and organize the whole thing. The whole content for the next week. They won’t
choose the you will start editing 16:00
shooting and editing the videos. So you shoot the videos first one one after another because
when you’ve got them planned, it’s really just show them right and and from there you
will start editing them you or an assistant and you will start editing the videos and
first you’re going to change them for HGTV which is which as far as I’m aware is going
to go big soon, then you will create one for Facebook and and the reason why you want to
make them different is because for example, you know in HGTV it needs to be a vertical
video. Another thing on Facebook, it needs to it doesn’t need but it’s better if you’ve
got like a frame around the video with texts so you can grab more attention because people
on Facebook are just crawling really quick and not paying attention. Then you can chunk
them down even further into like small pieces and turn them into quotes. 17:00
A 10 second videos for Instagram, into short videos for Twitter, and stuff like that. So
as you can see, we were going, we’re working with Google with this blog article again with
Google using YouTube videos, then we’re giving something for Instagram for HGTV and regulate
Instagram, we’re giving something to Facebook, and Twitter, etc. 17:25
So that’s happening on Tuesday is just video editing day. Then when when Wednesday, we
start actually creating this blog post. And 17:36
when we are shooting the videos, you’re wearing a mic in using an app called author. So it
records your voice and it also transcribes everything that you say. So now you’ve got
the draft for the this 5000 word blog post ready? Because you have already said everything
that you’re going to write about, right? And then you just [This note may be incomplete because it was
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