Marketing Plan 1/4 – How to Drive Traffic to Your Site & Establish Yourself As an Expert
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Marketing Plan 1/4 – How to Drive Traffic to Your Site & Establish Yourself As an Expert

Welcome to video #1 in my Marketing Plan series.
This will be a 4 part series covering how to drive traffic to your site; how to keep
that traffic from immediately bouncing off your site; calls to action to include on your
site; and nurturing relationships once you’ve established them. Your website should be seen as your marketing
hub – the nerve center for your marketing efforts. Everything you do to attract leads,
prospects, and customers is done off-site with the intention of getting them on-site.
There is no “get rich quick” scheme in marketing. Many people try, and that’s called
spam. It doesn’t work. So let’s see what actually does work… You are an expert. And your knowledge is highly
valuable to the people who make up your core audience. It’s time to release the fear
of “giving away the farm”, and embrace the idea of giving your knowledge away freely. Get active in Facebook Groups, LinkedIn Groups,
and expert sites like There are conversations going on everyday – people who
have posted opinions, or asked questions. When you see an opportunity to share your
knowledge, do it. Write a comment, answer somebody’s question, share a resource you
know about. Marketing in this sense is about sharing your
knowledge and expertise freely, with no expectation of receiving anything in return. The more
value you provide to the group, the more people in that group will take notice of you. More
people will come to your website because of your generous sharing of knowledge than you
may ever realize. Yes, there will be those who take your knowledge
and never hire you. But those people would have never hired you anyway. They may share
your posts, and refer you to someone who will. But if you’re absent, then nobody will ever
know you exist. Sometimes it’s perfectly fine to ask people
to visit your site. When answering questions, sometimes it’s called for to punctuate your
answer with a link to one of your blog posts to expand on that topic. But this leads to a word of warning: don’t
spam. Nobody likes spam. If you join a group and the first thing you do is post an offer to buy your product, that’s spam. If “answer” someone’s question by telling
them “I can help with that, just message me and set up a call.” …. …. … spam
If you approach marketing with an attitude of “I need leads for myself” instead of
“I have valuable knowledge to share and help people”, then I would bet that just
about anything you post is going to seem spammy to one degree or another. Marketing is about understanding and empathizing
with your audience and being in front of them at the right time. Marketing is reading the
minds of your prospects and presenting them with the information they need before they
realize they need it. Marketing is knowing when to say hello and keep in touch, and when
to give them space. Marketing is about being everywhere without being overbearing. Marketing
is about being present and of service, even when there is no sale to be made. Marketing
is about listening, and speaking up when you have value to add. Marketing is about giving. In the next video, we’re going to talk about
how to set up your site for success. You’re providing value now, and people are clicking
through to your site. Your free sharing of knowledge and value provides
the sizzle, but does the site itself make them want the steak? Or will they click away
in a matter of seconds?

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