Marketing Storytelling
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Marketing Storytelling

When it comes to getting your message across
and connecting with your audience, storytelling is one of the most powerful tools available. So much so that all we need to hear is “Let
me tell you a story” and our ears perk up, our guard goes down, and we become more receptive
and more engaged. And that’s why on today’s episode we’re
talking all about marketing storytelling, and I give you my best tips on exactly where
to start. Hello and welcome, my name is Adam Erhart
and you are watching the Modern Marketing Show. Where we take different marketing tactics,
tools, tips and strategies and break them down into bite sized actionable clips that
you can use to immediately take your business to the next level. When it comes to getting your message across
and building trust and connection with your customers, storytelling is one of the most
powerful tools available. Savvy marketers and business owners know this. But many still don’t fully understand or
appreciate just how powerful storytelling is. Or even worse, they feel like they don’t
have a story to tell which is a shame because EVERYONE has a story to tell. Now I WAS going to tell you a long drawn out
story just to prove my point, but you’re busy, so let’s lets cut to the chase and
get right to it. Stories sell. And that’s a true story. They build trust, allow you to inject your
company values, missions, and services, and capture attention like nothing else. So you want to use them everywhere you can. In his book “Sell With A Story” author
Paul Smith wisely suggests that you use stories to introduce yourself and your business, counter
and address any objections, add value to your customers, bring otherwise boring data or
numbers to life, and so much more. But if you’re brand new to storytelling
this can seem like an overwhelming place to start. Which is why I like to suggest 2 simple stories
that anyone can tell, and will immediately help improve your marketing capital. The Founder Story and The Client Success Story. There’s something strangely enticing about
a story about a person. Not a company. But an actual human being. Why? Because it’s a whole lot easier to relate
to the Challenges, Victories, Failures, Fears, Tragedies of another person than to a faceless
(dare I say soulless?) corporation. And no matter what business you’re in, the
way it started and what it stands for today is likely a very interesting story. Even if it’s simple. Because simple is relatable. And simple can sell. And I’ve seen time and time again that with
a little digging and effort you’ll be more than able to pull out a few inspirational
nuggets, polish them up, and turn them into pure storytelling gold. If you’re brand new to storytelling, than
the Founders Story is a great place to start. More than likely your customers are interested
in how it all “came to be”, and by sharing the story you set yourself apart from the
masses as a more likeable and relatable brand and business. Once you’ve got your Founders Story down
it’s time to move on to the next one. The Client Success Story, also known as the
“Not Boring Case Study” A client success story is really nothing more than a story
around one of your clients or customers using your product or service and getting good results
with it. That’s it. Here’s a simple “Client Success Story”
framework to help get you started. Number 1: Start with where your customer was
before they found you. For example, here’s where you want to introduce
their problem and pain Nimber 2. Introduce your product/service/solution and
whatever it is that you did for them And lastly, Number 3. Show how much happier/better off/less stressed/or
more profitable they are now thanks to their work with you. That’s it! If you need some additional inspiration, ask
to talk with any of your customers and jot down some notes or record the conversation. The words they use to describe their pain
or frustrations and how your business solved it is pure storytelling gold! And don’t be afraid to use their words verbatim
as the odds are good that other customers feel the exact same way. So what’s your story? How did you end up where you are? Doing what you do? And why do you do it? If you’re up for the challenge, in the comments
section below tell me your story in 300 words or less and let me know: What you do, Why
you do it, And how you ended up doing what you do. Done! Your very first story! So thanks so much for watching. If you enjoyed this episode be sure to subscribe
to the channel, give it a thumbs up, and if you have any questions, comments or suggestions
for a future video, be sure to leave them in the comments section below. If you’d like more content like this, then
head over to and sign up for the Modern Marketing Newsletter because this
is where I share my best tips, tricks, and strategies that I don’t share anywhere else. Take care for now, and I’ll catch you next
time on The Modern Marketing Show.

About Ralph Robinson

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8 thoughts on “Marketing Storytelling

  1. Heck yeah Adam! This is so crazy that you just released this I am writing a series of blogs that I want to eventually compile into a book. Talking about my own journey and the journey of others of self improvement, self accomplishment and seeking out my potential in hopes to one day be a millionaire.

    I don't want to be a millionaire for money's sake but so that one day I can travel the world and help/ teach others to know exactly what they need to do and how it's possible.

    Let me know what you think of my story!

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