Marketing strategies that produce big results
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Marketing strategies that produce big results

People ask me why I advise them to focus on tiny marketing wins every week instead of BIG marketing wins. I’m going to get to that in a second but first… Do you remember being a college student? (a poor college student) and going home to your parents place to eat their food? “Would you like some more chicken, Bob?” “Hmmm!” [Nods yes] “Do you want some more salad Bob?” “Yeah, I think I do.” I used to do this! I would try to fit a week’s worth of calories into one day. I’d go home and I would pig out! Sure, I was saving money… but at what cost? Here’s why I think you shouldn’t be focused on BIG marketing wins: First: marketing doesn’t work like a jackpot you’re not going to hit this one magical tactic that’s going to cause an avalanche of sales. Instead of “putting it all on black,” it would be better for you to diversify your investments. Try a bunch of different tactics and a bunch of different channels. This way you’re not putting all your eggs in one basket you’ll be getting customers from different places. Second: marketing is a lot like physical fitness. Small gains every week give you BIG gains overall. If you want to look like Arnold Schwarzenegger, don’t just show up at the gym on Jan 1st. You’ve got to show up every single week. You’ve got to put in the work. It is your consistent effort over time that’s going to build the biggest muscles. And lastly: for many of you, marketing is a big hairy ugly scary problem. What’s the best way to deal with an overwhelming problem? “By breaking complicated problems into simpler problems” Break it into smaller pieces! My advice is this try something new every week evaluate the results and then double down on the tactics that work. One week, install google webmaster tools and learn how to use them. The next week try blogging on medium. The week after that? Run a small facebook advertising campaign. Implement something small every week. Evaluate the results, and then doubled down on what’s working By the end of the year these baby steps will have turned in to big wins overall! This is a challenge for most people. They’ll say: “I need a guide! I need a system!” Some folks solve this problem by hiring growth marketers (they’re around $300 / hour.) Other people will spend hours and hours scouring the internet for marketing tips and growth hacks and marketing strategies. So you can either spend a lot of money or you can spend a lot of time. What I’ve created with Tiny Marketing Wins is I’ve found a middle ground. Every week i’ll send you a new small marketing tactic you can implement on your website. And i will guide you through the complexity of online marketing without having to spend thousands of dollars and without having to spend thousands of hours. Interested? Go to Want to keep receiving my free content? Like my Facebook Page and you’ll get every new free video i put out

About Ralph Robinson

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2 thoughts on “Marketing strategies that produce big results

  1. Justin, you're seriously the best. I've learned and adapted so much of your teaching throughout the years. Thanks for doing what you do.

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