Marketing Strategy – Just Put Yourself Out There
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Marketing Strategy – Just Put Yourself Out There


A lot of this stuff is all about
creating, you know, different ways to get out of your comfort zone and just to
put yourself out there and that comes to marketing. The more people who know about what you do, the more successful you’ll become. Imagine if you could have a
salesperson sell for you 24 hours a day, right, if you go to Vince’s website you’ll
see a good example of this, but all I do is I have a video, so now the point of
the website is not to sell – the point of the website is to educate. Educate and
also to filter. So what I do is I send a lot of people to the website and then a
small portion of those watch the video and the video will say something like if
you are in this situation, this situation, this situation, this situation and you’re
willing to take a discount in order for a guaranteed sale then you can contact
me. Right? So now I send – if people want to sell the house I say, ‘just go to my website’ – and the website: they play the video, they watch the video and a few of those people come through to me, when I talk to them they already want to
sell the house to me. Rather than you having to qualify people and do it
the long way around so that’s how I use websites to do it. There’s a really cool
piece of software called Ontraport and for those of you who are not – this is
how the technology platforms change – you click one button it’ll create a website
for you.

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