Online Video Marketing Strategy (Tip #362: Death By Details!)
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Online Video Marketing Strategy (Tip #362: Death By Details!)

Welcome to DEATH BY DETAILS. Now what do I
mean by that? Well, whenever someone starts talking about video, video marketing or using
video online, drive traffic or increase conversions, they tend to get a little bit up on their
head about the details meaning, what type of camera they need, what kind of software
to use, and how they export their videos. Those are the details now, the details are
important but your first step is to have a strategy. And there’s a good friend Stephen
Covey of “the 7 Habits of Highly Effective People” said, “We need to start with the
end in mind”. So that means we have to have a video marketing strategy in place first,
before we start dealing with any of the details on how to export and how to film, so what
is your video marketing strategy? Well, step one, is you have to figure out what is your
intension is, on internet. Any type of business where you’re marketing, they’re really
only 2 components that you need to focus on, just 2. You need to get TRAFFIC and you need
to get CONVERSIONS. You need to have targeted specific people prospect driving to your website,
that’s traffic and then you got to have them do something take in action, opt-in,
register, buy, that’s conversions once they get to your website. So in this video we’ll
talk a little bit about creating a traffic strategy for video marketing. Ok, so our intention
with our video is to drive traffic well the most obvious place is YouTube creating content,
valuable, highly engaging content putting in on YouTube people gonna stumble up on it,
in Google search result and while searching other videos in YouTube. YouTube getting now
over 3 billion daily views its about time you get your slot on that 3 billion, right?
Then the next, people have is to get stock in a viral video track. They think I gotta
get viral video, I gotta get something that gets a cup of million views, that gonna shared,
shared and shared and that’s it that all I need, I need to get that. The problem with
that is, it’s a lot more work and if doesn’t work, you’re stock. You got no views. And
the third thing is viral videos tend to be time-sensitive and trendy which means one
day or one week, everyone is watching this video but 6 months later, its got no views,
that’s not what we want. We want your videos to be found every single day by all of your
prospects. Every time they’re going to Google and every time they’re going to YouTube.
So how we do that? First, it comes down to a little market and keyword research. You
must know the keywords, the exact keyword that your ideal costumer and prospect are
searching for on Google every single day. Where we do that? Google’s wonderful keyword
research tool, start there, do the investigatory research and start searching for exactly what
keyword theyre typing in every single day. Then you can begin to create an optimized
video marketing campaign around those keywords. Now like I said, we don’t want viral video
instead, I want you not to focus on 1 video, one, one hit wonder that you gonna put your
time and effort in. Instead I want you to look at your entire video marketing channel,
your entire campaign or collection of videos in its entire day instead of just one or two
videos. Start putting up videos on a consistent basis, better optimized for all those 30 to
50 to 100 keywords that your buyers and prospects are searching for and your gonna be all over
the place inside of YouTube and of course inside of Google. Now here’s a thing 80%
of your traffic is gonna come from 20% of your videos, so the more videos you get out
there, there are optimized keywords, the better. Then not only you’re found on the first
page of the Google, and inside search result for YouTube but you’re also gonna start
pop-in up as a related video for other trending and popular videos as well. So, there are
2 big last lessons for today, first one is do not worry about the details, don’t let
the details hang you up. We’re gonna have a ton of videos that gonna answers some your
details related questions. Listen to Stephen Covey when it says focus on end the mind first.
And then second of all, don’t just try and create one or two random haphazard videos
that have no strategy or no big picture plan in place. Instead create an entire channel
of videos you posting in a weekly or daily basis so you can get more and more of your
content out there on YouTube as quickly as possible. But lastly, remember, if you focus
on only the details and you fail to look at your big picture, your video marketing strategy
will die. Hence the name DEATH BY DETAILS. Im James Wedmore, thank you very much for
watching this video. For more information, tips, strategies and more to help you get
more traffic, leads and sales using video, head on over to Thank

About Ralph Robinson

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35 thoughts on “Online Video Marketing Strategy (Tip #362: Death By Details!)

  1. Strong work Chapman Graduate! I like the Video Timeline inserts, pretty handy. Need to scour YT to find out how to code this into a few of my How to Videos.

  2. Amazing Video and YouTube Marketing Tips James You Rock!
    a Useful advice tips and More!.

    and Your Personal Website is great!
    really gives great Video Advice!


  3. this Video is really death of details! it gives amazing Video Tips!
    nice Video James i will apply this Tips!


  4. this Video of you James is great id found many Video marketer like you but i found that your video marketing skills are really amazing thanks james!

  5. thanks for the video tips! yes really important video tips james because some of youtube user's upload video on youtube but doesn't have a great views!
    thanks for this video james!

  6. It's really Death by Details! This video is superb! I agree, Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. Making the video often overshadows the marketing of it! Definitely a sure subscription 😉

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