Oracle Content Marketing – Publishers
- Articles, Blog

Oracle Content Marketing – Publishers


Welcome to Oracle Marketing Cloud Help Center
Videos. In this video, we will demonstrate the publishing capabilities of Oracle Content
Marketing. What is a Publisher? Let’s start by looking at the definition of
Content Marketing as defined by the Content Marketing Institute. Content Marketing is a strategic marketing
approach focused on creating and distributing valuable, relevant, and consistent content
to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer
action. At the heart of every content strategy is
the plan for content distribution. This video will review the native mechanisms
users have for distributing content, known in Content Marketing as Publishers. In Oracle Content Marketing… A Publisher is a service which provides a
method of publishing and distributing content… …to multiple destinations. Now, you’re probably thinking, why do I need
a publisher? Well… Your targeted content isn’t meaningful until
your customers and prospects read it. The Oracle Content Marketing solution provides
one place. For collaboration… …and publishing. Making it easy to publish content to a website,
blog, email, or landing page in one simple step. In order to have an effective content
marketing strategy, you need to make sure your content gets seen by the right people,
at the right time, through the right channel. Now let’s take a look at the other Publishing
options Oracle Content Marketing offers. Oracle Content Marketing offers five different
options for publishing and distributing content to your website, Marketing Automation Platform,
or within your organization. These options can be used for a variety of use cases and
can be used simultaneously within any Oracle Content Marketing instance; the number of
publishers easily scale to meet the needs of large enterprise organizations. First we have the Content Management System
publisher. Which is designed specifically for Content
Marketing hubs and blogs. As a hosted platform, it provides both the
flexibility and control marketing teams require and the security and stability that meet enterprise
IT demands. From a design perspective, the CMS can be
customized to match any design and adhere to any layout. From a technical perspective, the Oracle Content
Marketing Template Editor supports up to date standards for publishing content, including
HTML5, and creation of responsive templates optimized for mobile experiences. If you do not have an internal design or development
resources, the Oracle Marketing Cloud services team is highly experienced at creating these
templates, as are Oracle Marketing Cloud partners. An External Connection publisher (using the
Push API) is best suited when Oracle Content Marketing is used to manage the production
of content assets that are distributed to another platform. Customers use the External
Connection publisher when building a custom integration with another system. This functionality allows you to listen for
and receive events from Oracle Content Marketing whenever a content asset is changed. An External Connection publisher (also known
as Push API Integration) is best suited when Oracle Content Marketing is used to manage
the production of content assets that are distributed to another platform. Customers
use the External Connection publisher when building a custom integration with another
system. This functionality allows you to listen for
and receive events from Oracle Content Marketing whenever a content asset is changed. Let’s take a look at an example. To configure an Oracle Content Marketing push
API integration, in Content Marketing. A customer simply enters a Callback URL to
their listening server or an AppCloud Partner’s listening server. For this example, we’ll pretend you want to
update your assets hosted on a SharePoint CMS. Every time a content asset is updated or changes
its workflow state, OCM will ping the supplied callback URL with the latest version of the
content asset. This ping will contain author information,
and optionally, title of content, body of content, current workflow state, metadata,
and all other information related to the content asset. The callback URL will look for specific updates
to a piece of content. What happens next to the content depends on
the use cases for integrating an external system with Content Marketing. For example, the content could be updated
or replaced by an updated version of content within the CMS. Or… The listening server could listen for multiple
pieces of content for a specific project, and compiling abstracts from those assets
into one landing page or blog post. Note that an external publisher isn’t limited
to just these options, but also include other applications like distributing content to
mobile or custom built apps. The listening server could listen for multiple
pieces of content for a specific project, and compiling abstracts from those assets
into one landing page or blog post. Note that an external publisher isn’t limited
to just these options, but also include other applications like distributing content to
mobile or custom built apps. A Generic / Offline publisher allows marketing
teams to publish content to Content Marketing’s internal content repository to provide their
internal teams with a central, non-public location to source content. This publisher
is commonly used by marketing teams that are creating collateral that will be consumed
and distributed by a salesforce. A WordPress publisher allows you to publish
to your WordPress site. Marketers can also see a preview of how content will look before
it is published to WordPress. The integration with WordPress requires you
to install a single WordPress plugin and provides a seamless integration for pushing content
into WordPress. Finally, an Eloqua publisher allows marketers
to automatically push content to Eloqua once it has been approved through workflow. The Eloqua publisher pushes the full, unmodified
body of a content asset into the Shared Content folder within Eloqua to be used in Eloqua
Emails or Landing Pages. This concludes this tutorial on Publishers
in Oracle Content Marketing. Thank you for watching.

About Ralph Robinson

Read All Posts By Ralph Robinson

1 thought on “Oracle Content Marketing – Publishers

Leave a Reply

Your email address will not be published. Required fields are marked *