Real estate agents: Top 3 ways to improve your email marketing strategy
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Real estate agents: Top 3 ways to improve your email marketing strategy

With more and more real estate agents using
email marketing to convert leads into buyers, it’s becoming hard to make your subscribers
hear your voice. So what are a few techniques that you can
use to stand out from the noise? In this video I’d like to share with you
3 ways to improve your email marketing strategy as a Real Estate agent. First of all, use video in your email
One aspect of the job of a real estate agent is to stay in touch not only with potential
buyers, but also previous satisfied customers, by sending follow-ups, invitations to events
or even just greetings during the holiday season. But instead of just sending simple emails,
a great idea is to incorporate videos in them, to keep the relationship as real and human as possible. If you are looking for a good service to do
that, Bombbomb is a great choice. Second: Segment your list
Another great way to significantly improve your email campaigns results, is to segment your
list, because segmented campaigns have on average a 14.3% higher open rate than non-segmented
ones. Create different segments based on different
parameters such as sale cycle stage, geographic location, behavior on your website and so
on, and then tailor specific content for each segment. Third: Share better content
A key element of a successful email marketing strategy is to share compelling content. Few ideas of compelling content for Real Estate
agents would be, for example, sharing neighborhood reports where you can give away tips on the
best new areas where to buy a property and why, or educational blog posts with home improvement
tips, info about new upcoming open house events and so on. At the end of the day you can have the best
email marketing strategy, but if your content is not worth it is not gonna make much of
a difference. So these are three ways to improve your email marketing strategy as a real estate agent. Let us know if you liked the video by leaving a comment below and I’ll see you in the next one. Bye!

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