Recovering from a Marketing Fail – Part 3 – Marketing Strategy
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Recovering from a Marketing Fail – Part 3 – Marketing Strategy

In part 3 of Recovering from a Marketing Failure,
we’re going to look at your marketing strategy. One of the main reasons your marketing campaigns
could fail is that business owners only focus on the tactics for a specific promotion, instead
of looking at the big picture which is your marketing strategy. A simple example is when you task your employees
or an outsourcing agency and say “do my social media marketing”. When you do this as a tactic, you’re not really
optimizing how all the pieces are going to fall together, or developing a long-term strategy
in how you want your marketing to work. For a marketing strategy to be effective,
you need to understand your target audience, determine how best you want to reach them,
and set goals for your campaign. Do some split-testing with your approach. Split-testing involves setting up 1,2 or more
different ads and seeing how they’re performing against the same audience and pick which ad
works the best. Last but not least, you need to monitor your
campaign and adjust it as needed, not just turn it on and watch it happen on it’s own. Join me next time when we discuss using repurposed
content in the event of a marketing failure.

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