Simple 3 step marketing plan for new coaches
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Simple 3 step marketing plan for new coaches


In this video, I’m going to share a simple
3-step marketing plan that you can use WITHOUT having to be on social media 24/7. If you like simple, powerful strategies that
WORK, make sure you hit subscribe so that you get notified when I share a new video
every week. When I started my first online coaching business,
I had no audience and no idea how to market myself. I also had very little time because I was
in a 9-5 job, AND I was also a huge introvert. Despite all of that, I was able to build that
business to over 6-figures BEFORE I left my job. And my CURRENT business used the same plan
to grow to a multi-million dollar business that reaches tens of thousands of people. So now, let’s talk about how YOU can use
this plan for great results… You probably know someone who needs what you’re
offering, OR, if not, you probably know someone who knows someone who needs what you’re
offering. And because you already have a relationship
with people in your network, they’re going to be so much more open to helping you or
potentially hiring you. There’s a right and a wrong way to go about
this though. What you DON’T want to do is email everyone
you know and say hey, I’m starting this new business and you should hire me. That comes off as a bit salesy and pushy. What you want to do instead is send them an
email that lets them know… Hey I’m starting this new business that
helps people do…whatever it is you help them with. If you’d like my help with this, let me
know! Or, if you know someone who would be interested
in this, please let me know as well. I’m happy to offer them a free coaching
call so that they can get to know me and start getting some great results. If they’re interested, I’ll share more
about how I can help them further, but if not, they’ll still get great value out of
the free session. This makes it feel so easy for people who
want to help you to refer someone because the person they’re referring will get something
out of it too, it’s not just a sales pitch. This is really important to remember in ALL
of your marketing — it can’t just be selling you or your offer all the time. It has to be a WIN-WIN for your audience. because this is going to make
the difference between people being interested in what you have to offer, and you hearing
crickets. Here’s where most new coaches get stuck. There are so many different social media channels
and it can be tempting to try and master them all at once. That just leads to overwhelm and burnout,
and honestly, when you’re in just starting your coaching business and most likely still
in a job, you don’t have time to manage so many channels! What you want to do instead, is to choose
just ONE social media channel that you’re going to own. And the key is to not just choose any one
channel, but the one that your ideal clients are the most active and engaged on. And let me just cut right to the chase. For most new coaches, that top, first social
media channel is going to be Facebook. Especially Facebook groups. These are a great way to connect with your
ideal clients, build real relationships, and promote your offer. A great group to get started, get feedback
on your marketing, and to be supported is my own group, Entrepreneurial Leaders. You’ll also get even more of my best tips
for building your own online coaching business and going from employee to entrepreneur Finally, after you’re starting to get out
there with your referrals and your social media plan, it’s time to take your marketing
plan to the next level with an automated system that continues to market for you 24/7 even
when you’re not sitting in front of your computer. What that looks like is one piece of content
that lets your potential clients know that you have the solution they want and that you
can help them. It’s going to be super valuable so that
you can ask for their email address in exchange for getting this content. And once you have their email address, you’ll
continue sending them emails that you set up to automatically build that relationship
with your audience so they are ready to buy from you. Here’s an example of an automated system
that one of my clients set up. She’s a relationship coach for nice guys
who need a help finding the love of their life. As you can see, she has a great free training
that gives incredible value and shows her ideal clients how she can help them further. To get the training, her ideal clients will
sign up for it by giving her their email address, and then they’ll get the training. After that, they’ll continue getting emails
from her so that they get to a point where they’re ready to buy from her. And this system works for her ALL the time
and drives her now 6-figure coaching business, even when she’s sleeping. And that’s the simple 3-step marketing plan
to get yourself out there in the most efficient and effective way possible. BUT, what if you don’t know what content
to share in your marketing plan? Don’t worry, I’ve got you covered. I have a video on how to create content on
social media to get clients. It’s linked in the description below, so
make sure you check it out. And if you want a step-by-step system for
exactly what to do, sign up for my latest masterclass on the EXACT system I used to
build my first online coaching business from scratch to 6-figures BEFORE I left my 9-5
job. I’ll show you how I built my first online
coaching business using just my job skills, from scratch, with no audience or anything…to
$106K in 4 months while juggling my job. I have it linked in the description, so go
ahead and click there and you can sign up for the training right now. If you liked this video, please let me know
by liking it below, and let me know in the comments what your biggest takeaway was. Don’t forget to subscribe for my weekly
videos, share this with your entrepreneurial friends, and I’ll see you next time.

About Ralph Robinson

Read All Posts By Ralph Robinson

6 thoughts on “Simple 3 step marketing plan for new coaches

  1. I appreciate the reminder to focus on one SM platform. I've decided to work with two right now – FB and Linkedin – I feel that they serve two different worlds and both are productive for me, but narrowing them down was a huge help in tidying up my life. I've only recently discovered you and I'm glad I did. I look forward to checking out more of your content.
    Thanks, Nicole Freedomheart

  2. Hey Luisa – you mentioned a link to training about creating content for social media but I don't see it in the post. Am I missing something? Thanks. This video was great.

  3. Facebook is the easiest I see …. But Twitter seems like the platform people run to also💆🏽‍♀️💆🏽‍♀️💆🏽‍♀️💆🏽‍♀️💆🏽‍♀️….. I can't wait to join you on May 4 💜💜💜

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