Small Business Saturday®
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Small Business Saturday®


For communities to thrive, small businesses
need to thrive. That’s why, in 2010, American Express founded
Small Business Saturday. A day dedicated to helping small businesses get more customers
through their doors on the Saturday after Thanksgiving. “It’s helping the community. It’s helping
the people. And it’s helping us.” “It’s been great all day. We had a line
for the first time ever.” Everyone stands up to pitch in. “You are gonna see doctors, you are gonna
see bus drivers, you are gonna see students.” “It’s not just a shopping experience—it’s
really more of a social experience. It makes the neighborhood more vibrant.” On Small Business Saturday, do your part and
help make it matter. “Shop Small, baby! Way to go.”

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