Social Media Marketing 2015
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Social Media Marketing 2015

A bit of a different look to my video today!
I’m in Vancouver, BC and in honour of Social Media Day, I’ve asked a few friends and mentors
to share their #1 Social Media Tip, so instead of me doing all the talking, I’m handing it
over to them to do the talking for me. And in the comments section below this video,
I want to start a discussion, i want to use this as a place where we can bounce ideas
off of each other, so if you have some social media advice or tips, make sure you leave
them in the comments section below. And right now I’m going to send it over to my friend
Jay in Bloomington, IN to kick things off! Hi I’m Jay Baer, my #1 tip for social media
is to publish consistently, the automic half-life of a social media post continues to go down
so you have to publish consistently to make sure that people see anything from you. Don’t
just publish when you have something to say. Find something to say and publish it. In addition
consistency builds trust and credibility, 2 things that are monumental in everything
that we’re building online. Sunny Lenarduzzi asked me, Steve Dotto, what my #1 tip is for
social media growth and I’m going to tell you exactly what it is: concentrate on 1 network
at a time. Build 1 home network, don’t be in Facebook and LinkedIn and Twitter. Don’t
be spending all your energy spread too thinly. Make sure you do a phenomenal job on one network.
I know a lot of individuals say that a following is not necessarily that much of a big deal,
but of course it’s a big deal. Because if you start to grow your following and you can
engage people, you can reach out to people and they’re supporting you and you’re supporting
them, that’s how a community get started. You always follow the conference hashtag,
before, during and after the event so that you can be part of the conversation! There’s
no easy button in social media! That’s why you must reinvest in relationships, the same
relationships you have today are not the same one as 6 years ago. You gotta find unique
ways to show you care. Ensure that your offline brand is aligned with your online brand. If
you say please and thank you in the real world, do it on social media. Etiquette takes you
a long way. Be kind, be friendly, treat people you want to be treated. There are real people
behind the computer screen and cell phone, so treat them like the real people they are!
Have fun and always stay engaged. Include images in your tweets, you’ll see your favourites,
ReTweets increase dramatically. If you love what someone is doing, respond to them, talk
to them! Let them know you love what they’re doing! Talk back, answer questions and become
friends with your regular commenters. Community, you always want to be building one! And I
am so grateful to each and every one of you for being part of my community and thank you
so much to everyone who’ve taken the time out to contribute to this video! And remember
if you have social media advice, tips or tricks, leave them in the comments section below this
video. If you like this video, be sure to hit the like button below. Share it with your
friends and subscribe because I post new video marketing and social media tutorials every
single Tuesday. Thank you SO much for watching! Happy Social Media day from Vancouver, BC
and I will see you guys next time!

About Ralph Robinson

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35 thoughts on “Social Media Marketing 2015

  1. The change up is good – the content great – and now I have a list of tips and people to keep me focused!  Thanks Sunny-girl!

  2. Sunny, this was a brilliant idea! Thank you so much for including me. I feel very honored! ! Everyone has Great tips to share. 🙂

  3. What a neat video idea! Great way to bring the community together! I need help in the social media part of my channel so thanks for the tips!

  4. Great video @Sunny Lenarduzzi, Thanks for putting all these great people and tips together! s/o to @Vincenzo Landino for pointing me to this post. I hit subscribe and can't wait to see what comes next!

  5. This was an awesome video! I was on location with Steph Be in Guatemala when she shot her portion and she is so right, be social.  Engage with YOUR audience that you are building.  Also, keep your branding consistent.  My brand is value luxury and adventure travel and I try not to deviate from that.

  6. Remember that building on social media takes time. What you put in is what you get out, much like it was stated on the video. Don't get frustrated because you don't have 3000 followers in the first month. Give relevant and engaging content and the people will come. Also, the number one thing I ALWAYS teach people is one simple phrase, "If you tell them, they will come." To many times I have seen with clients that they do not tell people they are on social media and they get frustrated no one engages. Tell people you are on social media and they will join in on your networks.

  7. Love the idea of focusing on one platform at a time…a laser is more focused than a spray. Also, @Sunny Lenarduzzi is the best at responding via social media even though she has an army of followers!

  8. Some great tips @Sunny Lenarduzzi Being authentic, consistent, and open go a long way in social media.

  9. one Day i might be a part of your Collab videos. 
    until That day ima go watch your next video…xD i kinda missed few i think.

  10. Social Media is an "AND" collaborative conversational medium not an "OR" conversational medium.

    At the end of the day, if you have something that can transform someone's life – you are going to be selling it.

    So to not get mistaken that the relationship at some point will be built on the basis of money, because if it was just friends – there would be no question of money at any point 

    So you should know your 1 – 10 pieces of information that could potentially hold your audience back and prevent them from going forward.

    These posts should go out across all the main social media platforms, else you will miss a lot of your audience.

    Then in and around those pieces of information, you can use meme's that rub on negative or positive pains and provide actionable support.

    Do not fool for spewing out tonnes of content, just because everyone is telling you to do so – you have to get realistic and value your audience's time.

  11. Great tips thanks, I spend a lot of time on Twitter and it's great for connecting with people, I retweet a lot!

  12. Oh my goodness! Finally, I found a useful channel for my business. SUBSCRIBED! Great stuffs, by the way, Sunny. I hope you'll upload more useful stuffs!

  13. Good stuff Sunny, and some great advice from the pros! And per your initial request in the video intro, our tip would be to not underestimate the value and potential SEO benefits of Google+:

  14. Also, we've gone ahead and added this great round-table video to our "Social Media Tips and Tricks" playlist, which you can see here:

  15. this was great so helpful! i liked the the tip about being real and friendly because the comments come from real people with real feelings

  16. Love all your advice. My brother and I have been working on a small business venture and your sites have been a extremely helpful. Also, love your last name.

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