Social Media Marketing Strategy Explained – Inside The Mind Ep. 1
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Social Media Marketing Strategy Explained – Inside The Mind Ep. 1


What is Online Marketing Strategy really? Hey What’s up Guys and welcome to the first
episode of Inside the Mind where we talk about Online Marketing Strategy,
what it is, how it all works, and why you should care. With this being the first episode and all
that, let’s talk about what makes an online marketing strategy and more importantly what
does not. Now if you run a business, or if you’re
the marketing person in your company, at some point you may have had a conversation that
sounds something like this “We need to get a Facebook, Twitter, Youtube, blog, email
newsletter” “Ok” Then you go out and you create a profile on
said platform, and start talking about the stuff you sell. And this is what ends up happening. (crickets chirping) Ok Ok, I’ll cut you some slack, maybe, that’s
not the case. Maybe you have all of these things and people are talking to you On a
regular basis. (Yay!) But when you ask for a sale… (crickets chirping) Now a lot of businesses are just throwing
stuff out there and seeing what sticks. And what many more is create one thing, and only
distribute that through multiple channels. Sometimes it sticks, sometimes it doesn’t,
but either way this isn’t social media strategy, this is social media vomit. (bleh…) I mean, when it comes down to it all, the
main reason anyone looks at huge a time suck like Facebook, (clicking through facebook
photos) or as hyperactive as Twitter (tweetdeck sped up) and says…”Let’s represent our
business there” Is because they want to make more money. It’s
the only way you could possibly justify paying an ADD riddled redbull addict to “participate
in the conversation” on Twitter Because eventually You hope there’ll be a big payout
in the end. But Here’s the thing: Make more money by
itself is not a goal, it’s a by-product of a successful online marketing strategy. So. The first step in developing an online
marketing strategy is to define your goals (::scrolling action:: Some examples of goals
include: acquire new customers, augment customer service, build word of mouth buzz, snipe customers
from a competitor, get feedback on a product, crowdsource ideas for improving customer experience,
create loyalty programs) Next: Do research to discover who your customers
are, what they talk about, where they’re talking about it, and how they interact the
platforms they’re using. In other words, once you know what you want
to achieve, find your ideal customers “in the wild” and learn everything you can about
them. Then, develop content that resonates with
them, and moves them towards your goal. (Tangental thought!) Ok so here’s the thing about content. When
thinking about content development, a lot of people’s minds jump directly to the written
word. But content comes in all shapes and sizes. Content is a blog post.
Or an email or an advertisement
or a podcast or a tweet
or someone else’s link that you tweet. or a status update
or a picture or a forum signature
or an app or a landing page
or a webinar or a website
or a video Or you know, anything else that show’s up
on a computer screen. Everything you publish online is content and, all of your content
has to be designed to bring someone from point A, to your goal. (show scrolling list again) And Most importantly about content, IT HAS
TO BE GOOD! Ok Next, go back and look at all of the different
platforms where your ideal customers are, determine the strengths and weaknesses of
those platforms, then play to the strengths of each platform to reinforce your message. Youtube Artist Destorm Power does an excellent
job of this. His “Homebase” Platform is Youtube, where he releases videos at least
once a week and frequently collaborates with and covers other artists. He uses his Facebook Page to give a behind
the scenes look at what’s going on in his schedule, give motivational quotes and showcase
his sense of humor. But the main reward for being a fan on Facebook, is that you’re
able to hear the music well before the video is released on Youtube and he consistently
uses Facebook to build a perpetual cycle of anticipation for the next release. Let’s take a look at the most recent example. He just dropped his most recent video “Love
a Bitch” at 3pm on December 11th There was a mention of it being finished on
the 10th A set photo released on the 8th
A set photo was released from when they finished filming at 11:32pm on the 6th
The announcement they were beginning to film at 2pm on the 6th
And the soundcloud track released at 3:14am on the 6th SOooooo He releleased his song first thing
in the morning, notified his fans that he was recording the video, then gave his fans
a photo when they finished filming. Then gave periodic updates to progress of the video
before it was released. In between postings about the song and video,
there were motivational quotes, and an announcement of him going Tour to break it up a little. And he’s also on Twitter, where he really
plays to the platform’s real time nature and updates about different things going on
in his day,communicate one on one with his fans. and shares photos he’s taken with
instagram (where he also has a following) Now how does all of this make him money? As
a Youtube partner, he get’s a 50/50 split of all of the ad revenue that is generated
from his page. He also sells music through itunes, and can be hired for a minimum of
$5,000 for speaking engagements. So, if you want to follow someone who’s
“Doing it right” go to Youtube.com/destorm and see what he has to say. Phew! OK and lastly when it comes to Online
Marketing Strategy, You have to, have to, have to set up performance indicators and
benchmarks to measure your success. Without a way to determine what success is,
you will always be stuck in a vacuum unable to determine what parts of your strategy you
can improve and what parts to trim. Alright, that’s all I’ve got for today’s
episode of Inside the mind, thanks so much watching. I’m On Facebook, I’m On Twitter Please be sure to “Like” this video and
favorite it for easy viewing. (cheezy soap opera voice over with elegant
font) On The Next Episode of “Inside the Mind” We’ll be talking about content development,
specifically as it relates to blogging. If you have a question, leave a video response
or ask in the comments below with a link to your blog and I’ll be sure to feature you
on the next show, and subscribe if you want to be the first to know when the next video
comes out.

About Ralph Robinson

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46 thoughts on “Social Media Marketing Strategy Explained – Inside The Mind Ep. 1

  1. @GabeWebber There'll be a lot more of that where it applies, I'm not a big fan of not having concrete examples. and if you see anything, send it my way 🙂

  2. I really only "thumbs upes" it for the crickets… 😛 Really funny and informative stuff Thomas! The content and examples used had me watching til the end…

  3. @jodomODOM 😛 well it's good to see that worked then! I'm glad you enjoyed it and hope you like the next ones that come out 🙂

  4. @JohnnyBTruant Thanks! That's really the goal, and the next ones only get better I think.

    Did you subscribe? You should be one of the first to know when they come out 🙂

  5. @MarleneHielema Thanks Marlene! Yeah the aspect ratio was off in the software I was using, but that's corrected for next episodes, as is the audio issue!

    Thanks so much for watching and I hope you subscribed to know when the next one's come out 🙂

  6. Loved this Tommy (as well as all of your content rich information)! I had trouble hearing this video. Did you have any other feedback like this, or is it just my system (or ears!)? Thanks for your great information.

  7. @wisewomancarole Thanks so much carole. No worries, it's not you, it's me when it comes to the sound, so don't get new speakers or invest in hearing aids yet.

    This was an issue for the first video and first video only, both the sound, and the aspect ratio for the video have been corrected for episode 2 and beyond.

    Thanks so much for tuning in 🙂 I hope you subscribed so you can be among the first to know when the next video comes out.

  8. @klimadesigngroup Ah thank you so much! There'll be plenty more of that in the future too!

  9. Love this Tommy, you are give such great content and I love your sense of humour. You have sparked some ideas for me.

  10. @NickyKriel That's so awesome to hear! Do you mind my asking what? I'd love to watch your progress 🙂

  11. @WealthWithVitoria Thanks so much! If you don't mind my asking, how'd you discover the video?

  12. @tommyisastrategist Love the way you cut screen shots into your talking head shots and kept it lively with different techniques.

  13. @tommyisastrategist I'm also from the Video Traffic Academy 🙂 James Wedmore posted your video so all of us could see a good example of how to offer goo content being engaging. You Rock!

  14. @WealthWithVitoria Oh cool! I logged into the members area and didn't see anything. Is it the group that's on Facebook? I'd like to stop by and say thank you 🙂

  15. Love it! The high level of energy you bring shows your passion and keeps it lively. Great job on the graphics! Can't wait for the next one.

  16. @SkylerSweetTV Thanks so much Skyler! Yeah the production quality of the videos only gets better from here on out. 🙂

    Question, only because you're a youtuber… would you be willing to leave a video response on this, as it will tell youtube and google that this is a video worth ranking higher 🙂

  17. @silverkissme Of course you can show it in your business class! And tell them to come over to tommyisastrategist's channel and have them subscribe too… this is just the first of many videos to come (we just finished episode 4 and it is AWESOME!)

  18. @MichiLantz Will do! Just curious, did you subscribe so you know when the new ones come out?

  19. @amiefranke Hey amie, there are a few new videos live, hadn't seen you in the comments so I thought I'd give you a heads up 🙂

  20. Nice strategy for social media. I prefer to use press releases (i guess i have a little more help from dolnetmedia . com ) but it gets results! Sales Sales and Sales 🙂

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