To go into the workforce. I personally feel this pressure to specialize or like instead of saying I’m a visual artist go to say you’re a graphic designer or even specialize even more and say you’re a typographer. Yeah I feel like I have all these interests, all these passions and as society goes on it’s like we’re trying to make these specialized humans instead of having this well roundedness. In even going to a liberal arts school I still feel this pressures so I can’t even imagine it feel like we’re really in an art school. Yeah. So yeah my question is do you believe society should prefer the specialization or a more well-roundedness. Ok. It’s the specialist versus the generalist debate and you may think you’re specializing now at LMU but you’re not not even close. I promise you that I promise you the generalist knows many things right. And the specialist tends to focus on the one thing they just go deep and we go wide. When you want to hire somebody to solve a problem do you want to hire somebody that has surface level experience of many things Or the person who has great depth in one thing? What do you think? You have a problem. Diego has a problem. Diego tell me what a problem might be. It could be any kind of problem. Anytime. Anything that you need help with. Any job you’re trying to get done A math problem Ok, a math.. Math Problem Try and derail me right here. You’ve got a math problem You suck at math. Let’s just assume You’re gonna hire a tutor. This tutor knows or Who do you want to tutor you? The math genius! And why is that? Because they know more I guess about the topic. They know it inside out upside down. They do it in their sleep right. Right? Yeah they’ve seen this problem probably 1000 times. How many times has the generalist seen it? One time now. Now, I can tell because I read faces for a living. You’re not convinced. Diego Tell me why you’re not convinced You think that maybe that focus could cloud you to new ideas or like new ways to achieving something? Yeah. So Blair Enns talks about this. You guys know who Blaire Enns is? I’ll write his name here for you guys Blaire Enns He says that I mean not just the drugs but to the new novel. We tire of doing the same thing over and over and over again. Right? So this addiction to the new and the novel actually work against our ability to market ourselves to develop expertise and command the greatest value for our efforts. It really does. So we have to get rid of this desire to do so much because it works against us. Jordan Peterson talks about this he’s like creative people are amazing create immeasurable value in the world. And he talks about the Sistine Chapel and how much commerce that’s made And their are studies about how much revenue the Eiffel Tower has made, for France, in merch and souvenirs. Not even just tourists. It’s crazy. It’s like a over a billion dollars. That’s what the power of art is. But he said. That. We are by nature divergent thinkers. Versus convergent thinking. So if we exercise a little discipline we pick a lane. We can probably do really well for ourselves. So I’m gonna tell you something that hopefully will make you want to jump off a bridge after this… And now a word from todays sponsor Oxygen One of the best things about being a freelancer is that you choose your own clients. You have the flexibility to work when and where you want But as a freelancer your finances are constantly fluctuating with the amount of work you do throughout the year As a freelancer it’s really hard to establish credit with a traditional bank because we don’t have a typical 9 to 5 job But that’s where oxygen comes into play. It’s a bank that works with freelancers. Using your oxygen Visa Debit Card You can take cash out of more than fifty five thousand ATM’s with no fees And you get instant cashback credit on your typical expenses. They help you establish credit and we all know that credit is important. If you ever want to take out a loan After banking with oxygen for 90 days you can access a line of credit to help you grow your practice and help with unexpected expenses. Oxygen allows you to take control of your finances and access credit that we’ve never had access to before. Sign up by clicking the link in the description below. Now back to the video. Which is this is that You probably should specialize externally. While you remain a generalist internally This is the critical difference. Ok What I mean by this: To the world, you are the greatest math problem solver whiz kid graphic designer. That’s what they know you for Inside, Your composing music. You’re studying photography. You’re writing poetry. Here’s the cool part. Here’s a really cool part. When you get so much work and opportunities from this. Have you heard of the Halo Bias. It’s pretty cool. So there are hundreds of kinds of bias prejudice that we all have Shortcuts that we make about things to explain the world Because mostly it takes up too much energy to think about things. The halo biases if you’re good at one thing you must be good at everything. This happens all the time. You see somebody who is smart and one thing you just assume they’re smart and everything. This works the opposite God! He sucks at logo design. He must suck at web design too God he is ugly he must be terrible at everything. This is what happens. So when you show the world just one thing that you’re really good at. They just assume you’re good at everything. So other opportunities open up over here. Once you’ve established the superstar status then to remind you just all star wants to achieve this level of fame or expertise. Credibility. Then they start asking for all kinds of stuff Internally, I’m studying philosophy. I’m looking at psychotherapy. I’m looking at typography I’m looking at lots of different things. I don’t put that out there all the time. This makes me richer internally. This makes me rich externally meaning money in the bank. Does that make sense? So don’t throw yourself off a bridge. You can still love all those things that you like to do. You can on that and put that face into the world because the halo bias works for you. It also works against you. Here’s the rule. Many of you guys are gonna get old school in a few months when you put out your portfolio. Edit out all the garbage. And I promise you right now. Because your program is not that focus there’s a little bit of garbage in there. Just take it out. Don’t get this idea that you have to have 14 pieces. You need three. I said it. You need three. I got my first job in advertising By sending four pieces in a FedEx box. I was offered a job. I did it because my portfolio was not advertising based So I picked four pieces that might feel like advertising That was conceptual. That’s it. Got hired because of that. So some of the things that you think are true or not true. It’s not the quantity because what they do is they look at the worst piece and they imagine the rest of your work like that. If you could put that piece in your portfolio I wonder what you’re gonna do to us. So don’t put anything you’re not super proud of. And be merciless. Be vigilant. In what you keep.