Spotting the Biggest Lie in Branding in 60 Seconds (Entrepreneurship Marketing Tip)
- Articles, Blog

Spotting the Biggest Lie in Branding in 60 Seconds (Entrepreneurship Marketing Tip)


– If you just show up
you’re gonna blend in. You will not thrive,
you may not even survive and if you don’t survive you’re not alive. If that’s the case you turn into a bee hive. And that’s my rhyme for the day. (upbeat music) The biggest lie in
branding is, just show up. The bottom line is if you just show up and you kinda just do what’s expected you’re gonna blend in. So, just showing up is
a very low standard. Meeting those isn’t gonna
do anything for you, you always must exceed
that expectation level. If you just match it
you’re adding to the noise. You’re one more choice. If you wanna be one more choice just do what’s expected, just meet that noise level and add to it. You need to show up ready for action and domination. You have two choices. You’re either going to add to the noise or you’re gonna rise above the noise. Those are your two options. There’s no in between. How are you gonna make your brand thrive? That’s the question you
have to ask yourself. You have to do it by exceeding the expectation level
that exists out there. You exceed it, you thrive. (upbeat music)

About Ralph Robinson

Read All Posts By Ralph Robinson

3 thoughts on “Spotting the Biggest Lie in Branding in 60 Seconds (Entrepreneurship Marketing Tip)

  1. "action and domination!" love it!

    the exceeding expectation message has been really struck me recently. helps put in perspective how to raise above the noise.

    thanks for this!

Leave a Reply

Your email address will not be published. Required fields are marked *