Storytelling for Brands to Improve Marketing Strategy | Creative MMS
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Storytelling for Brands to Improve Marketing Strategy | Creative MMS


So storytelling has been a really
buzz-worthy term that’s getting thrown around a lot these days. It takes on a lot of
different meanings to many different businesses I think but what we say when
we mean storytelling is to take a view of your business
that your target audience might have about you and position the content and
the marketing to that audience specifically. The job of a good
storyteller is to put the visitor or user in the story as the main character. Once the person is in the story as the main character and they can see
themselves through that conflict with the resolution that you might have for
them they are able to more easily see you as the solution to their problem and
the means to their end.

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