Tag Archives: Co-creation

Crowdfunding is 4x hotter than crowdsourcing but hybrid models are the real story

Crowdsourcing isn’t new, just look at the pyramids. The essence of crowdsourcing is splitting a large task into micro-tasks for others to accomplish. This is powerful because it (hypothetically) lets you accomplish large labor-intensive tasks relatively easily; certainly there are challenges. Crowdfunding works the same way; individuals or companies can raise large sums of money […]

Co-Creation and Open Innovation – A Primer

HYVI Innovation posted this short video a few years ago on open innovation accomplished with customer co-creation – it’s worth a watch for a number of examples of how firms have leveraged customer feedback and empathy improve products or services. Related articles How Top Enterprises Are Utilizing Open Innovation (openinnovation.net) How Top Enterprises Utilize Open […]