Tag Archives: Design thinking

Communispace: Facilitating Customer Insights via Online Communities

Communispace is a market research firm that enables customer insights directly from the source – they don’t just provide research, they facilitate the formation of online user communites for brands to speak directly with customers in a conversational format. By developing a social media platform where customers are pooled together by common interest or buying patterns, brands can […]

Harvard xDesign Challenge is the fusion of business and design

The Harvard xDesign conference didn’t disappoint. A collaborative effort between Harvard Business School, Harvard Graduate School of Design, and the Boston community, the event featured a speaker series and adjacent workshop in design thinking strategy. The workshop was a welcome exercise utilizing design thinking methods to solve societal problems – the challenge this year focused […]