Tag Archives: wisdom of the crowd

Crowdfunding is 4x hotter than crowdsourcing but hybrid models are the real story

Crowdsourcing isn’t new, just look at the pyramids. The essence of crowdsourcing is splitting a large task into micro-tasks for others to accomplish. This is powerful because it (hypothetically) lets you accomplish large labor-intensive tasks relatively easily; certainly there are challenges. Crowdfunding works the same way; individuals or companies can raise large sums of money […]

Communispace: Facilitating Customer Insights via Online Communities

Communispace is a market research firm that enables customer insights directly from the source – they don’t just provide research, they facilitate the formation of online user communites for brands to speak directly with customers in a conversational format. By developing a social media platform where customers are pooled together by common interest or buying patterns, brands can […]

Crowdsourcing Weather

Here’s a great example of a company using existing networks to generate value. A team of app developers and weather experts discovered a way to use the temperature sensors built into smartphone batteries to crowdsource weather information. Tiny thermometers usually prevent smartphones from dangerously overheating, but the researchers discovered the battery temperatures tell a story […]