The 7-Part “Plan A Visit” Church Website Page Framework | Pro Church Daily Ep. #050
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The 7-Part “Plan A Visit” Church Website Page Framework | Pro Church Daily Ep. #050


– Today on Pro Church Daily we’re talking about the
seven-part “Plan a Visit” Church Website Page Framework. – Well hey there, and
welcome to Pro Church Daily, the show where in 10 minutes or less you’ll get your daily
dose of tips and tactics to help your church share
the message of Jesus while we navigate the
biggest communication shift we’ve seen in the last 500 years. I’m your host Alex Mills. I’m joined as always by the
boss man, it’s Brady Shearer, and today we’re talking about the seven-part “Plan a Visit”
Church Website Page Framework. – It’s a lengthy title. It’s one of the most important pages on your church’s website.
– Yeah, it’s essential. – For those that use Nucleus, we always recommend that churches put this as their featured card, the first card that you see on the Nucleus when you land on it. It’s basically the new visitor information that you need on every
church website homepage. And so we wanna give you an exact seven-part framework for this, so let’s just dive right in. The first part is what I like to call the getting-to-know-each-other section, and basically here what you wanna do is you wanna acknowledge a potential new visitor’s apprehension when it comes to attending a church. Attending a church for the first time, especially because church is
such an intimate sort of thing, it’s involving faith, it’s involving existential matters like hope, community,
purpose, the afterlife. There’s a lot of apprehension
and maybe a little anxiety, little bit of nerves that– – You’re probably going to
get hugged by a stranger when you walk through the doors. – Wow, okay, well, there’s that too, and so it’s very intimate. And so what you wanna do at the very beginning of your
plan-a-visit page framework is acknowledge this. Basically, make sure that
this potential new visitor knows that you empathize
with their feelings. So here’s some prewritten
copy that you can use. We know meeting someone for the first time can be intimidating, and going to a new
church for the first time can be nerve-wracking. We wanna help make your first experience at Hope Church a great one. Again, basically just a
disclaimer practically that’s saying, hey, we recognize
that this is a big deal, and we know that, and we’re gonna make your
experience a great one. – I love that. – Part two and part three, basically this is just service times, locations, and directions. Here you could link
directly to your address with a link out to Google Maps so someone can plan their
route from their home, their place of living to your church. This is the logistical information that you need to have early in the page so people don’t start scrolling, they already know, okay,
service times are here, oh, they meet at that part of the city, that part of the region, super simple. From there, part number four. I call this the what-can-I-expect section. So at this point, you’ve
acknowledged any apprehension, you’ve given the logistical,
most important information, here’s where we meet, here’s what time. Now it’s like, okay,
what am I gonna expect when I attend your church
for the first time? And I think it’s important
to know that as our culture, especially with Millennials and Gen Z, becomes increasingly more unchurched, what you don’t wanna do is just assume that people
know what church is like. Maybe a decade ago that
would’ve made sense. People know, oh yeah, four songs, announcements, and the message. Maybe 10 years ago it was
eight songs, I don’t know. But now people are like, what
even happens in a church? And so you wanna actually
explicitly break down here’s what’s gonna happen, and the more detail that
you can give, the better, so here’s some prewritten copy. In total, a Hope Church service is about 60 minutes in length. Services begin with the Hope Church band leading the church in music. Song lyrics are projected onto the screen so you can sing along and/or engage with worship
however you feel comfortable, and after the music portion
of service is complete, one of our pastors will come out to share an encouraging and
hope-filled message about Jesus. – Awesome. – Some things to note here. I don’t mention worship. I talk about song lyrics because certain Christianese
may not have any understanding, any frame of reference for
a potential new visitor. Song lyrics projected onto a screen is a lot more easy to
understand, and it’s synonymous. It means the same thing,
but for them, it’s clear. – Of course. – From there, part number five, what about my kids?
– This is a big one. – Plenty of different
frequently asked questions that you can include on
your plan-a-visit page. Something you need to address
is parents with children. They’re gonna come to a church, maybe their biggest barrier
to attending your church is what about my kids? So again, here’s some prewritten
copy that you can use. We believe that kids should have a blast at church every single week, and at Hope Kids we make this a priority. The other thing we make a priority is your children’s safety. Because of that, we have a
detailed check-in process for our Hope Kids program. The first time that you visit, you wanna leave yourself
an extra 10 minutes to get signed in for the
Hope Kids experience. Hope Kids is offered at
every Hope Church service for kids ages infant through
grade eight, or whatever grade. Obviously, you can replace
those, those are placeholders. But the point is here, again,
logistical information. You start off by saying, hey, your kids are gonna have a blast, then you get into that safety stuff. This is the type of thing that you need to reassure your parents
that are bringing their kids hey, I know it’s tough to leave
your kids with a stranger. Our process is detailed, we are certified, we’ve covered all the bases, your kids are safe, secure,
and they’re gonna have a blast. – This happened to us at
church just a couple weeks ago. We had a first-time visitor. Her and her family
came, and we don’t have, on our church website
we actually don’t have this information that
you’re talking about, not as detailed as the
copy you just suggested. And so she came in, she was a
part of our worship service, and then we call the kids to the front and we pray for them
and they go mid-service. And so we sent the kids out. I walked out into the hallway ’cause I was going to do something. I met her in the hallway and she’s like, so where did my kids just go? (laughs) She was like, she saw them
leave, but she’s like, but where are they now? And so, just like one of
those things, you can’t give, you basically can’t give
too much information, and especially when it comes to kids. Being explicitly clear about
this stuff on your website when you’re making that first impression is a really important thing to do. – And that’s a perfect
example of how easy it is to take for granted your church
service structure and flow, and then when someone comes in without that preexisting
understanding, it feels so foreign, and so it’s helpful to
kind of reverse engineer. Try to get in the mind of a new visitor, and hopefully this prewritten copy can help with that as well. Part number six. This is the
let-us-know-you’re-coming section. You can think of this kind of like a reservation
at a restaurant. It puts you on high alert that someone is going to be attending, and it’s basically just
a form that says hey, let us know that you’re coming. And you can use name, email, and anything that we
need to know beforehand. Another thing this does,
in your new visitor’s mind, is it acts as a sort of commitment, and it makes it so much more likely that they’re gonna follow
through with their desire, with their intention
to come to your church. If they fill out a form, even if it is just kind of a
formality, no pun intended, if they fill that out, in
their mind they’re like, well, I’ve already made a
commitment, and now I gotta go. There’s so many things that
we can use as excuses to, oh, it’s just too early, I’m
not gonna attend this week. Oh, you know what, the kids aren’t ready, I’m not gonna attend this week. You get them to fill out a
form on this plan-a-visit page, even if it is just simple, one, lets you know they’re coming, and two, it puts into their mind hey, I’ve already made this commitment, now I need to follow through. – I love this one too because if that form is going
to your pastor, like myself, or if it’s going to whoever leads your first impressions team
like your greeters at the door, that if you’re a smaller
church like we are and like most churches are.
– 80%, 250 or less. – Yeah, they could be the
only new family that comes or one of a few, so when
they come to the door you could say, hey, are
you Sherry or whatever, and so that first-time encounter, a wall, a barrier’s broken down there, and you can greet them with
their name and with a smile. It just makes ’em feel
like they are coming home. – The VIP experience. Final thing that you want
to add, part number seven, is the testimonial. What this allows you to do, and I always put this
right after the form, because similar to pricing
on a business’s page, the second somebody clicks Submit on that plan-a-visit form and
they’ve made that commitment, there’s already gonna be objections running through their mind. Second thoughts, aw, is
this the right decision? So I come in right away with a testimonial from someone who’s also a new visitor and just say something like man, it was so great attending Hope
Church for the first time. I was so welcomed. My family had a blast. Really just to put them at ease. Look, we know you might
have second thoughts. We might know that you’re feeling hesitant if you haven’t already
filled out the form. Here’s some social proof. Don’t take it from us, take it
from someone in this church. And so it’s an easy way to
build rapport and again, if you wanna learn more about social proof and really this tactic
within communications, you can listen to episode
number 17 of Pro Church Daily. We do a deep dive into this
tactic of social proof. – Yeah. For most people who are
listening to this episode or watching this on YouTube, and people who are building
websites for your church, it’s likely that you haven’t
been a first-time visitor or an unchurched person in a long time. – A long time. – Right, and so, and I’ve grown
up in church my whole life and so I know what it’s
like, and I know the struggle of just trying to regain that perspective. What would this experience be like for someone who doesn’t have
a point of reference for this, who doesn’t know what
they’re walking into? That’s been super important in
our church and very important like we just talked
about for your website, examining it from that
third-party perspective of who’s coming to our website? Well, it’s likely a first-time visitor, could be an unchurched person, so let’s prioritize our
content and even our language. Like you said, avoiding Christianese terms that aren’t familiar to unchurched people. Let’s approach it that way so that we can make that
great first impression and then welcome them with open arms when they come to church. – This template, this
seven-part framework, is one of the page templates
in this free giveaway, this free download that
we’ve been talking about for the last little while. ProChurchTools.com/nucleus
is where to get it, and so all of this copy
that you’ve heard me say, maybe you didn’t write it all down, you can copy and paste
it directly from there, and this is just one
of the seven templates within the Ultimate Church
Website Page Template Library. ProChurchTools.com/nucleus is
where you can download that. It’s free, it’ll give you a visual of basically what we’ve described here, and you can copy and paste all
of the words, word for word, replace the Hope Church
with your church’s name, and you’re good to go. Thanks for watching today’s
episode of Pro Church Daily. We’ll see you tomorrow. Hey, thanks for watching today’s episode of Pro Church Daily. If you haven’t already,
subscribe to this channel and enable notifications so
you never miss another video. – And if you like this video, it’d mean the world to us
if you give it a thumbs up. – A big ol’ thumbs up. Thanks for watching,
we’ll see you tomorrow. (outtake beep)
Hey, thanks for watching today’s episode of Pro Church Daily. If you like this video,
is that what I say? – (laughs) – Do I like it? – No, I like it. (laughs)
– You like it.

About Ralph Robinson

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3 thoughts on “The 7-Part “Plan A Visit” Church Website Page Framework | Pro Church Daily Ep. #050

  1. Most churches begin services by welcoming visitors. But I could list a dozen local churches that don't do this on their website.

  2. What do you do with the Let Us Know You’re Coming info as a church of about 600? I’ve been confused on that. How do we know which visitor to look out for in the sea of people?

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