The Art and Science of Marketing | Richard Hill | AQ’s Blog & Grill
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The Art and Science of Marketing | Richard Hill | AQ’s Blog & Grill


Richard: The ideal modern marketer is a kind
of blend of artist and scientist. And I think the artist side we’ve
been pretty comfortable with that as marketers. We kind of went into marketing
because we didn’t like mathematics. Turns out, the ideal marketer
is a blend of both. Perhaps another aspect of how CMOs need to
evolve their role is connecting their impact to revenue more clearly for all
to see the impact that marketing does have on the bottom line in
organizations. And marketing automation’s ability to build a picture about
someone’s journey throughout the buying journey and ultimately the conclusion
of buying and hopefully repeat purchases. Alan: Right. Richard: We can tie that together and tie
it with CRM systems to understand the impact and the bottom line that marketing
has. Announcer: AQ’s blog and grill.

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