Tim Cook Defends Apple’s Market Strategy
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Tim Cook Defends Apple’s Market Strategy


(Image source: iMore) BY EVAN THOMAS The iPhone 5c — the more affordable of Apple’s
latest offerings — still isn’t as inexpensive as some analysts had hoped it would be. Apple CEO Tim Cook gave an interview with
Businessweek, published Thursday. His message to the disappointed Apple-watchers? Sorry. “There’s always a large junk part of the market.
We’re not in the junk business,” he said. “I’m not going to lose sleep over that other
market, because it’s just not who we are.” (Via Businessweek) Cook said it was never Apple’s objective to
compete with the lower end of the smartphone market. Instead, he wanted to continue focusing
Apple’s efforts on an experience that retained the quality and polish Apple is known for.
(Via Apple) Analysts and investors had expected a mid-range
device to appeal to emerging markets like China. When the 5c was revealed to be only
a hundred bucks cheaper than the new top-end 5s, Apple’s stock faltered. (Via DailyFinance) At $549 off-contract, the 5c is still largely
unaffordable in countries like China, which doesn’t get the subsidies of carriers to help
offset the price of phones. Instead, VentureBeat says, it costs close to a month’s salary for
the average chinese citizen. (Via VentureBeat) Cook also talked on threats to Apple’s business
from other sectors, including Microsoft’s hardware business and Android’s reach across
the mobile software space. Cook pointed to Microsoft’s recent acquisition
of Nokia as an example of how competitors are trying to emulate Apple’s top-down strategy
— controlling both its software and the hardware it runs on. “Everybody is trying to adopt Apple’s strategy.
… I think it does suggest that there’s a lot of copying, kind of, on the strategy and
that people have recognized that importance.” (Via Softpedia) But Cook suggested making the most of that
strategy is easier said than done. That’s why he doesn’t consider Android a threat to
Apple’s mobile momentum. He said Android is so fragmented and out of
date that everyone from developers to end users lose out. People can quickly end up
using software that’s several years old. (Via Android Developers) “That would be like me right now having in
my pocket iOS 3. I can’t imagine it.”

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3 thoughts on “Tim Cook Defends Apple’s Market Strategy

  1. Outdated… I would strongly disagree. You can always side load apps or install another rom in-order to get the latest OS. As for apple, devices just pretty much loose value and experience extreme lag when loading a non-official rom in comparison to Android.

  2. Idiot tim cook… Gingerbread which you compare to iOS3 is for emerging markets that need a budget smartphone that is priced for that demographic…. like Newsy said a iphone costs a months salary while a android phone is very affordable and can do more with more software and better customization.

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