If you think Branding is meant only for consumer products or services.. This video will give you a new idea! Today I’m talking about Place Branding, nation branding or city branding. In plain Arabic, The cities that creates a brand out of themselves to promote their Tourism sector. If you don’t know what Branding is! go check my other video and come back to see this one so you understand what I’m saying. Ok, now let’s the Top 5 cities that succeeded in making a shiny brand out of themselves 1- New York! The famous I love NY logo, was a campaign done in the early 70’s as the state was trying to save itself from Bankruptcy! They asked a famous American designer called Milton Glaser to create a design that works for this purpose and from that day on, I love NY has been the most famous and influential slogan for a city! and the rest of the world is constantly copying it! 2- Amsterdam Anyone who traveled to Amsterdam is familiar with “Iamsterdam” sign, and Although it’s a slogan, not the official logo it was a huge support in their tourism success! 3- Melbourne The city of Melbourne had a challenge to change the image of the government to a more youthful, vibrant and creative one! and they did that through their dynamic use of their “M” initial as a container for variable colors and shapes. 4- Dubai Dubai succeeded with the exceptional design of mixing Arabic and English language in a single logo, to send the message of Tolerance for the different languages, nationalities and religions the city embraces. 5- Helsinki Helsinki unified more than 50 governmental entities under 1 roof With the successful re-branding they did and they made the message global to invite anyone for a visit and maybe a . investment! Saying all this, it’s crystal clear that Branding is as important to Cities as it is for products and services! and I’ve love to read your comments about any city that has a successful brand i didn’t include in this list. If you liked this video, Hit the like button, share and subscribe! and stay tuned, for more branding video!