UNOH – Sport Marketing & Management Degree 2018
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UNOH – Sport Marketing & Management Degree 2018


(rock music) – [Narrator] The sports
market in North America is expected to reach 75.7
billion dollars by 2020. With such a large
industry it’s no surprise that the job outlook for careers in sport marketing is growing. Currently the leading
sports jobs databases show that there are nearly
eight thousand employers in the US hiring for jobs that are in some way sports related. At this very moment
there are approximately six thousand job openings in the industry. For individuals who love all sports a degree in sport marketing and management form the university of North Western Ohio is an excellent way to
enter the sports industry. [Brenda] I knew I wanted
to stick with sports because it’s just been a big
part of my life growing up. It’s all I’ve known,
it’s been my identity. I grew up playing three and
then I chose to continue at the collegiate level playing softball. So, sport marketing management was just the perfect program for me to enter into that I can stick with that environment. – [Narrator] UNOH offers
both an Associate, and Bachelor degree, which emphasizes the management, business and leadership skills necessary to launch or enhance
your sports business career. There are a large number
of career paths available, which include marketing
and sales, ticketing, financial operations of a
sporting event or program. Promotions and sponsorship programs facilities managers, and media relations. [Phil] Inside our sports
marketing and management program we do a lot of communication pieces. A lot of trying to make
sure they understand truly what it takes to work in
sports communication, marketing trying to teach them the
skills that employers are looking for on a consistent basis. – [Narrator] The sports
industry is competitive. And for students to succeed
it is necessary to network and build relationships in the industry while pursuing education. The Sport Marketing and
Management program at UNOH includes the opportunity for
students to gain experience through internships in the sport industry. With local and national
sporting organizations. [Brooke] Marketing I think is
a huge aspect of any sport. I’ve had a racing background
kinda by whole life, but I rally wanted to get the business and my Bachelor’s degree,
so I thought that I would go from sports marketing
and then still be able to be on the Motorsports team. – [Narrator] At UNOH students
will learn to work with athletes at every level,
manage sports within community programs and work
in the corporate sector of the sports industry. We focus on both business and sports, offering courses in sport law, promotions, and public policy, finance, marketing, sports management, psychology of sports, and more. And a unique feature at UNOH, you’ll take sport marketing classes during your very first quarter. At many other colleges you
don’t start those classes until your third year. [J. Force] Some kids go into
marketing, PR, same thing in your business class here you have. You teach all of that. I always thought where do
you get a marketing guy, where do you get a PR guy, go to USC no you come right here to the
University of Northwestern Ohio and you get it done. – [Narrator] Prepare yourself
for a rewarding sport marketing and management
career with a degree from the University of Northwestern Ohio.

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