Use Imagery To Overcome The Objections For Ecommerce Rational Purchases
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Use Imagery To Overcome The Objections For Ecommerce Rational Purchases


So if you think about the job to be done
for every product, then that’s what you want to be leaning towards. When you’ve on your product page, so
you want before and after pictures, say you’re doing paints and it’s a new roof
paint you want to have before and after picture of it. And then you also want to have a YouTube
video of how to actually apply it. So it’s easy. So you kind of like overcome any
objection of, “Can I do this myself?” “Can I get this job done?” What does this job look
like when it’s finished? Because at the end of the day, nobody wants to buy a pot of paint if it doesn’t do anything, cause it’s a bit of liquid in a can. You want to see that finished
job for whatever it is. And if you’re buying a chainsaw, you want
to see someone chop a tree down with it. You know, you want to see the finished product of what you want to achieve. Yeah. So you want to pull through people through
to that job, and that’s what your copy and your product needs to talk about.

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