Video Content Marketing Strategy Case Study: JP Morgan
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Video Content Marketing Strategy Case Study: JP Morgan


– In this video I’ll
share a couple of insights on the what and the
why behind J.P.Morgan’s video content marketing strategy. And don’t forget to subscribe
for more strategy insights and mini case studies like this one. J.P.Morgan recently started
sending email campaigns to clients with video tips like how to keep your financial resolutions and I’ll include a link in
the comments to check it out. They are very professionally
produced, scripted, shot in a studio and even
include motion graphics to jazz things up. This is at the high end of
what video content marketing can look like, of course. They also have an increasingly
active YouTube channel recently posting a few videos
a week with topics like personal finance tips,
but also introducing some of the people
working behind the scene to humanize banking. One video a week is the minimum you can do for video content marketing and two to three a week is ideal. So why are top companies
putting a growing amount of their resources behind
video content marketing? I’ll highlight three reasons
but they’re probably more. One, YouTube and Google
are transcribing videos automatically and indexing them
so they will start appearing on the font page of Google’s
organic search results more often throughout 2019. Videos will be getting more
and more free organic traffic. So make sure A, you post
video content regularly to get a good ranking and B, you SEO or optimize your video script which you can do with
a tool like Yoast SEO. Two, they’ve probably looked
at the massive data they have and it’s telling them they
have to shift from white papers and blog posts to video content marketing. Pretty much nobody reads their emails and blog posts anymore, but
they’re watching videos. I know because I clicked on
it and it was the first time I engaged with their content. And I immediately thought wait a minute, video really works. The cool thing is that once
you’ve developed written content it’s just another step to
convert it into video content and then market it properly. But the impact in terms
of reach and engagement with video content marketing
is tenfold or more. And three, there’s a big
first-mover advantage to win over YouTube channel subscribers and precious watch time
which is a major metric that YouTube algorithms use to
rank your videos organically. The more watch time your channel builds up the faster you will be growing
making it that much harder for competitors to catch up. Many people don’t realize this, but competition for video
watch time is heating up. Many companies are realizing that blogging won’t help you win and video content is where the next battle
is going to be fought. The sooner you get started
with video content marketing the better off you’ll be. Leave a comment below about
what’s holding you back or if you have specific questions
about how to get started. (exciting music)

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1 thought on “Video Content Marketing Strategy Case Study: JP Morgan

  1. J.P.Morgan:

    5 Ways to Keep Your Financial Resolutions https://chaseprivateclient.chase.com/newsletter/5-ways-financial-resolutions

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