Video Marketing Strategy: Distribution Platforms – Ep. 9 FUNNELBOX
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Video Marketing Strategy: Distribution Platforms – Ep. 9 FUNNELBOX

When marketing with video, distribution is
serious business. There are hundreds of ways of sharing your video depending on the type
of content and the goals of your campaign. Many companies utilize third-party hosts to
keep their video only on their own website. That’s safe, but this won’t garner new views.
The people you want to reach probably won’t even know it’s there unless you promote it
on other channels. Now there are pros to these hosts, whether it’s having more or less user
feedback, data for analytics, or just user-friendliness, platforms like Wistia, Brightcove, and Vidyard
each have their own unique recipes which means one may work great for you, but they may also
be wrong the recipe for your specific needs. Oh, ugh, strawberry! So, you could also choose
social media to get straight to the masses. Now I’m not talking about some bland email
campaign, I’m talking crème de la crème – Twitter, Instagram, Vine. However, the possibilities
are endless and they change every day. So, unless you have a dedicated social media staff,
this may not be the best option for you. YouTube is the second-largest search engine in the
world. So, if you care about awareness, and you should, YouTube may be your best bet for
reaching eyeballs. Now, while it’s free, and home to millions of hilarious prank, pet,
and parody videos, it won’t necessarily lead your video to more of your content or business
opportunities. It can also be seen as a vast depository of forgotten videos, lost in a
sea of similar content, including competitors, who can pop up right next to you in that pesky
“related search” video tab. That said, some strategic optimization and a well-managed
YouTube channel can be an incredible way to guide targeted leads directly to you, if you
know what you’re doing. When it comes to video marketing and distribution, give yourself
some time compare platforms for your video. Otherwise, you may end up with killer content
that no one ever sees and if your boss or colleagues care as much as they should, well,
you’ll have some ‘splaining to do.

About Ralph Robinson

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