Video Workflow for Entrepreneurs  – how to DIY videos for your small business
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Video Workflow for Entrepreneurs – how to DIY videos for your small business


Hello! How are you? This is Andrea with
ADS and today is about video workflow how do you do video workflow – especially
if you’re an entrepreneur, solopreneur personal brander – if you’re basically
you know – if you’ve got a small business so you’re all by yourself but you want
to do video content what does that process look like – you know – for just one
video? If you want to knock out one video for you, yourself, your personal brand,
your business – what does that look like? Well I’m gonna tell you about my own
process and how that works in my world The first thing I do when I get ready to
record is this: so I will turn on my light – this beautiful beauty ring kind of
halo light which I will show you – at the moment I kind of need a new tripod so I
have this little kind of flexible tripod which is very fun because you know if
I’m not sitting here sometimes for fun I’ll do like cooking videos in my
kitchen you know when I’m cooking dinner which is super fun you know if it –
especially if it’s a beautiful-looking dish I’d love to do that and I’ll put it
on my personal Instagram but you’re welcome to check it out at @MissADS08 – so in any case what’s cool about that little tripod is it’s flexible so
whether I choose to mount it here on my beauty ring light or I take it in the
kitchen and wrap it around some you know kitchen cabinetry those – those beautiful
Hardware pieces for cabinets – it can wrap around that and that works for cooking
it can stand alone on a desktop if needed if I’m out and about I could
stand it on a Starbucks table while I’m chatting you know if I’m doing interviews
etc, etc, etc. So it’s a lovely very adaptable little tripod. I do need like – I
have another tripod that has proper legs and everything and it you know extends
pretty far down and it can be tabletop or you know it can sit on the floor but
the top broke so I’m kind of upset about that and I thought I actually have a
replacement thing right here this little number by Joby and so yeah – dunno like
I’m so – I’m so like not great with tech and hardware all that kind of
thing so it it takes a lot for me to do something so if I can do it anybody can
do this! Anyway so I bought this little piece at Best Buy and I’m still trying
to figure out can it work on my tripod even though it’s like the top is broken
might not be able to but I’m going to keep this little piece anyway in case it
works on a new tripod so looks like it works should work haha so any case so – so
I have my tripod my light set up, I mic myself up so I’ll show you my mic and it
works great with black clothes but this is like a little mic and I will link to
all this for you so that you can see it I usually run it like up my shirt or
something and this mic is an Insignia mic and it’s specifically made to go in
your smartphone so you can see here it says like Insignia and camera or
smartphone and you can move this little thing whether you want up to a camera or
you want it for your smartphone so I’ve always got it on my smartphone it does
have like a little clip back here if you wanted to clip it to something like your
clothes so I mic up and then I make sure my set looks good in my camera I always
use my camera so my camera is my set it’s my phone but it’s a fantastic video
quality like people ask me all the time what the heck I use and they’re so
shocked when they hear that it’s my phone but these phone cameras are
getting better and better they’re just gonna keep improving their outstanding
like look what there look how far they’ve come in just three years I was
looking back on some Scotland photos from like three, four years ago with my
iPhone 5 – 5S that I had back then – it’s so tiny – I still have that phone even though
the screen is cracked and comparing that those photos and video to this Samsung
phones video incomparable so this phone is a Samsung Galaxy S9+ and
so I got it when I needed to upgrade my phones and so I – all I mainly
care – I really wanted to go back into iPhone world cuz I love iPhone Apple
world however I was gonna subject myself to the experts that be and I said okay
iPhone X or Samsung Galaxy S9+ and they said hands down if the – if what
matters to you is video quality and camera quality it’s gonna be Samsung
Galaxy S9+ the very best at this time I’m sure you know six months for
now there’s something even better that’s gonna be out there but this is what I’ve
got at the moment and I’m very happy with it so that goes on the tripod and I
turn everything on and go so sometimes I attempt to do like a five minute timer
on myself which I love this little timer it’s so handy – the other day my nice
thirty minute timer which I super love because it was simple with gray sand – it
broke. So I’m gonna have to get another one but I like this five minute timer it’s
great so sometimes I’ll use that just to like visually keep myself in check you
know I try not to abuse the time here and try to be quite succinct with what I
do in terms of video so now after everything’s set up and everything’s a go
I go with my topic and sometimes you know if it’s something that I can just
rattle off the top of my head without having to go through several very
succinct and distinct points like this video I can just tell you about my
process it’s off the top of my head cuz I do it all the time other videos I may
like need a little cheat sheet so I’ll keep like a clipboard with my pin nearby
so that I can check off the points as I’m talking through them and I’ve heard
different feedback about that some people like girl you don’t need that
clipboard and I’m like I love clipboards ask anyone who meets with me they will
see a clipboard on hand so so I’ll often use a clipboard if I have several points
I need to remember you know so I’m not sitting here like oh crap I forgot to
say this you know so all that pre-planning happens of course before
you hit go so you already know your topic you already know what you’re
talking about and then you turn on the camera record
nice thing about recorded video versus live video is if you mess up you can
always edit it out but so far I think I think I’ve been doing pretty good like
the more I do this the better I get at it live video I mean just kind of is
what it is but it’s always – it always ends up fun like it always ends up fun
so I’m – I’m happy either way with live or recorded. The issue with live is time
especially when you’re interviewing someone but you didn’t even if you’re
not interviewing someone like I just did one for New Year’s Eve and it was all
about what’s your one word for 2019 and that was solo by myself in my sparkling
New Year’s dress and we were chatting with me and my friends and everyone who
chimed in about what our one word is for 2019 and what it was for 2018 all this
cool stuff and even by myself like because I was interacting engaging so
much with the people who were chiming in live like that easily went over half an
hour we could have been there 45 minutes to an hour if I let it and I was not
trying to do that to people because you know I’m trying to keep my videos succinct as possible and I again as you know I can get a little a little excited
so – little carried away so – so I try to rein it in – so in any case – so after the
videos recorded it’s done whether it was live or otherwise but mainly I’m talking
about these recorded videos you recorded a video it’s finished then I head over
to Adobe Premiere Pro so I take my phone USB it to my laptop
copy the file over into the latest video file folder that I have so I have a
little system of dates I keep track of videos and the content that’s in it and
I go about preparing my video and I have like a ADS YouTube branding folder where
I can pull standard elements are always in my video like my logo some in
screenshots that show my iPod my ipod – my podcast which can show on
iTunes not on iPod – like does any – do people use that anymore these days
probably not so I have a podcast image that shows up I have a page that’s all
about how to find us on social media so say follow us or basically a social
media page and it shows our social media handle which is the same everywhere
little tip for you very convenient make your social media
handle if possible the same everywhere that’s important when you’re naming your
business or thinking about the name for your personal brand and all of that so
make it easy on your audience and make it easy on yourself have one social
media handle everywhere so I’ve got a image for that and then I usually try to
end up with a nice quote that kind of goes with the theme for the video and
that is all the end scenes and in the beginning I’ve got my logo Andrea at The
ADS Agency I add that in and then anything else I want to add in it just
really is time-dependent and really what I want my audience to see if it adds
value you know to the story if I’ve got the time and I can add in stuff like
B-roll or imagery I’ll do that and that’s what I can do with you know the
limited amount of skills that I’ve taught myself about Adobe Premiere Pro
which is not hard to do and I hope to do a quick video about that sometime soon
too for those of you who are new to Adobe Premiere Pro and you’re trying to
DIY this stuff for yourself for your own business I’m happy to share my quick
little tips of what I’ve learned but yeah that’s my process so yeah so I’ll
edit whatever I’m gonna do – I’ll do all my editing in Adobe Premiere Pro save it
and then you’re gonna export it and like it’s the format I think it’s H.264 for
whatever reason that’s what works and I basically you’re turning into a video
file an mp4 file and so I export it save it export it – it usually takes a while so
if this video is 15 minutes it may take 25 minutes to render out and do all of
that so it takes some time so usually in that time I’ll head over to Canva which
I super love for video thumbnails they have plenty of like pre-made templates I
kind of made up my own little template in there and you’re basically wanting a
high res JPEG so it’s so easy to use you know like I’m not a designer so Canva is
just a quick quick thing you can use for things like video thumbnails so I’ll go
and do my video thumbnail there uh-huh and I normally will use a picture of
myself from the video so normally after this video you’ll see me like you – you
don’t see this but I’ll show it – I’ll show you this today but you’ll see me
like posing I was just like pose with some little prop or something you know
and just like hold it and look in the camera and hold it I’ll do something
else you know and it looks silly – but if I do that then as I’m editing in
Adobe Premiere Pro I can take still shots it makes it very easy to take high
res still shots you know especially because a lot of us are doing this by
ourselves somebody thought I had an editing team one time and I was like so, so
honored to hear that because I was like I wish I had a team but it’s just me so
like you know you’re essentially using the video to take selfies of you but it
looks like someone else took the picture because you’re hands-free and all that
so it’s awesome so I’ll take a still shot like that I’ll put it in throw it
in Canva make a little thumbnail for myself and what I found is that you need
to make it a JPEG and often for canva it’s – it’s even as a JPEG it’s too
high-res for what YouTube wants so what I usually normally do is downsize that
I’ll go like in paint this is so sad I’m sure there’s a much easier, efficient way
to do all this but I’m just telling you what I do right now: go in a paint editor
and take my photo put it down to 80% of its original size and then we save it as
a JPEG and that usually does the trick to meet the size and all that pixel
requirements for YouTube thumbnails because they want it to be high-res but
it can’t be too high res and it can’t be too big of a – of a file size like I think
it can’t be over two megabytes and Canva will give you often especially do a PNG
file it’ll definitely be over two megabytes if you’re using the YouTube
cover art – not cover art but thumbnail art kind of theme packages they have
so again I just kind of made up my own YouTube thumbnail that I like just based
off of simple shapes and my logo and then I have a consistent style with the
type of font I like to use and that kind of thing so that way your thumbnails on
your channel have a consistent branded look and so I do all this while that
video’s rendering and then once it’s done rendering I will upload it – upload to
YouTube and that takes an additional like another 30 ish minutes; 20, 30
minutes depending on how long your video is and then while it’s upload – so Oh! – step
back – so this is very important especially for those of you who are
going to upload to YouTube the – it’s all about your metadata so even when you’re
in Adobe Premiere Pro and you’re saving your file, the file name is even
important for searchability so what I’ll do while everything is rendering
another thing I’ll do is I’ll go on YouTube and I’ll do keyword searches you
know because you have all this time and all this stuff is rendering down and I’ll
keyword search the most perfect title ever to use which there’s so many tips
to that I’ll do like another video if you like on that later because there’s
so much to keyword searching but essentially you’re looking for the best
title possible it doesn’t have too high of a traffic volume so that you can be
actually searchable and starting to get some of that passive traffic from either
Google or YouTube because as you know YouTube’s owned by Google so you want
the best title ever that title of your file is also going to translate into the
title that you put for your actual video so as my video’s uploading to YouTube
it’s got the file name, it has a title and then the title for the video has
that same name so you’re doubling up layering on this metadata here then you
want to be very descriptive in your description about what the video is
about use some good keywords about what it’s actually about throw in all of your
hyperlinks so I usually do links to things people can download for
free I do my ebook which is like only three dollars and 49 cents on Amazon and
then I have all these links to relevant videos about marketing, brand planning
and all this stuff and then links to how people can find me on my website and all
that kind of things and all of that takes time while this video is rendering the
most important thing next is your tags on your video so then I’ll go through
and tag – and again this is all very strategic for keyword searches because
you want to rank, you want your videos to rank so again that’s another video for
another day however there are wonderful very great strategies for how to get
your videos to rank on YouTube – one of the most joyful things about this
process is when you upload that video even when no one’s watched it yet just
because of the title and probably also because of your channel strength at the
time your video can rank number one number three, number six, whatever on
certain keyword search terms off the bat just because there’s no other video out
there like it but it’s in – it’s in a good volume space where you have a good
chance of being found you know so it’s so fun to see your video ranking already
you know like when nobody’s watched it yet so but it’s even more critical to go
back later and see which videos are ranking the highest, which ones got the
most views and all that which you can all sort and filter in YouTube so that’s
like a high level of what happens when I upload a video in my process for videos
what I also do is we share that so it’ll get shared on Twitter
it’ll get shared on LinkedIn which is lovely because it looks like a native
file when you put it on LinkedIn – sparingly on Facebook I moreso have tried to to do
like native videos on Facebook which means you’re uploading your video
directly to Facebook for many reasons for many algorithm reasons Facebook just
likes native things much better every now and then on my personal page I’ll
link off to a YouTube YouTube link but that’s very rare
because it doesn’t show up pretty I mean you get this – it’s not a big nice square
image of your video like you’ll see on LinkedIn or like you’ll see on Twitter
where it automatically plays which is great on Facebook it’ll show up like a
little bitty thumbnail square and then the title of your video it just doesn’t –
does not – I mean they don’t play fair YouTube and Facebook – YouTube –
Facebook wants to keep everyone on Facebook which you can understand and
they don’t have a relationship like Instagram does because Facebook bought
Instagram so anyway that’s how I distribute and every now and then if
it’s to my – if it’s a very special video I’ll usually pick a video a month
to email out to my email list right now I typically only do an email a month I
know there’s people who do an email a week, twice a month, every day – I hate
getting lots of email which I think a lot of people hate getting lots of email
and that might be bad for a marketer to say but I don’t care I try to put myself
in other people’s shoes so I think good consistent content you know and it’s
hard enough as a business owner to do your own content so for me doing once a
month is pretty dang good it’s pretty dang good right now so there you have it
that is my video process what happens in my video workflow – what questions do you
have? What’s your process like and you know be happy to answer any questions
you might have about my process or anything I’ve shared with you I will
link to all the equipment and stuff that I showed you and mention in this video
I’ll link to below so that you can check it out for yourself and that’s it if you
liked this video you found it valuable please click the like button to like
this video go ahead and do that and also subscribe to this channel this is The
ADS Agency we are here to give you the very best in marketing, branding and
business tips so you can DIY some of this for yourselves –
entrepreneurs, personal branders solopreneurs alright so hope to have you
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mmmuah you’re fabulous thanks so much for watching see you later have a great week

About Ralph Robinson

Read All Posts By Ralph Robinson

3 thoughts on “Video Workflow for Entrepreneurs – how to DIY videos for your small business

  1. Have you created your own videos yet? If so – leave us YOUR favorite tips! And if not, what's holding you back? Let us know!

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