What are the differences between Product Manager & Product Owner
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What are the differences between Product Manager & Product Owner


What’s up everybody, welcome back to my
channel. Joshua Partogi here and today I am in Bogor, West Java, Indonesia and
today I’m gonna be sharing with you the relationship between Product Owner and
Product Manager and also the differences between the two. If this is something
that interest you don’t go anywhere stay tuned. The first misconception about the
Product Owner role is some people think that the Product Owner is only to manage
the Product Backlog the Product Owner is not more than a requirements engineer,
writing requirements for the development team. Some people feel that this is like
a tactical work so they feel the need of adding another role doing the strategic
work and people called that role as the product manager. The second misconception about the
Product Owner role is some people think that the Product Owner is only working
within the Scrum team and the scope of work is only for product development.
Some people feel the need of another role who works with the business people
and manage the business aspects of the product like sales, legal, marketing,
financing and so forth. And people call this role as the product manager. The
third misconception about the Product Owner role is some people think that the
Product Owner only works within a single Scrum team. This is because the Scrum
Guide’s context is only for a single Scrum team. As the product scales and
there are multiple development teams developing a single integrated product,
some people think they need another layer on top of the Product Owner who
manages multiple Product Owners. People call this role as the product manager. So
with all of these misconceptions about the Product Owner role and how people feel
the need of having another role called the product manager who has a wider
scope or higher authority above the product owner, is there any actual
differences between Product Owner and product manager? And who actually has
higher authority or wider scope between the product manager and the Product
Owner? Let’s talk about it. Because of these misconceptions we found in the
market, I sent an email to one of the co-founder of Scrum Ken Schwaber and
asked him why did he created another term Product Owner when the term
product manager already existed prior to Scrum and the market is already used to
it. And surprisingly Ken just replied with a single line
answer, to make you think. He just said: ownership goes far further than simple
management. It took me quite a while to finally understand what he meant by that.
Product Owner is a role in Scrum whose accountable for the value of the product.
In many cases the product manager is the product owner.
The product manager is accountable for the value of the product. But in some
cases the product manager may not necessarily be the Product Owner
because someone else with higher authority may override the product
manager’s decision. In that case that person is the Product Owner. Managing the
Product backlog is just one of the activities that the Product Owner do to
optimise the value of the product. The Product Owner needs to do other
activities to optimise the value of the product like sales, marketing, financing,
budgeting, market research, legals even customer interviews. Product Owner is not
just a label. In some cases those with the label of product owner is also not
necessarily the owner of the product. Someone else with higher authority
overrides the Product Owner’s decisions. So in that case, that person is the real
Product Owner. So Product Owner is more about accountability and authority over the
product. Anyone who is accountable for the value of the product and has authority
over the product is called the Product Owner. Owning a product means
having a vision for the product and an authority over the product. The Product
Owner does not just think about short-term win, the Product Owner have a
long-term vision for the product and knows how to sustain the product over
time. The Product Owner decision is also respected by everyone in the
organization because if everybody just keeps on overriding Product Owner’s
decision, the Product Owner cannot really take full ownership of the product. Now
let’s talk about Product Owner’s role in a scaled environment. But I’m going to
use a company as an analogy here. Let’s say you just started a company, a startup
company, and you only have a few staffs in this company. Over time your company
grows and you add more staffs, but you’re still the owner of the company. You fill
in the vacuum in the middle with roles like manager. When the product
development has just started there’s one Product Owner, one
product backlog and there’s probably only one development team with a few
team members in it. As the product scales the organisation may add several more
development teams but there’s still only one Product Owner. The product owner role
is leveraged up, that means there is a vacuum in the middle that needs to be
filled in. This role may be doing requirements engineering and fine-tuning
the requirements for the development team. In some organisation they just call
this role as the product manager and the product manager is doing the tactical
work while the product owner doing the strategic work. In some organisation this
makes more sense because the manager should be below the owner and not the
other way around. So that is all from me today folks. I
hope you found today’s video really helpful to answer your question around
the Product Owner and product manager role. If you found today’s video helpful,
don’t forget to smash that like button and don’t forget to click the subscribe
button so that you won’t miss any of my video in the future. See you until my
next video! Bye.

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5 thoughts on “What are the differences between Product Manager & Product Owner

  1. Coach bagaimana cara saya untuk menghubungi coach kebetulan saya diberikan amanah untuk menjadi volunteer diacara Agile Impact Conference 2020, sebuah kehormatan bisa mengundang coach sebagai speaker di event tersebut, ditunggu kabar baiknya coachπŸ™ŒπŸ™

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