What is the best explainer video style for your business?
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What is the best explainer video style for your business?

did you know that using video and your landing pages can increase conversion rates by as much as 80% videos keep customers on your page longer giving your marketing message more time to sink in thing is not all videos are created equal let me put it this way a marketing video is like the type of clothes you wear you can't wear the same outfit to go to a rock concert a job interview and your cousin's wedding right likewise animated explainer videos come in all sorts of styles each tailored to different audiences let's take a look at some of the most popular a screencast video is a simple low-budget type of video that showcases how your product or service works they're more about education than branding but these work well for prospects who like to try before they buy cartoon style videos are all about storytelling your company is the hero who saves the day by solving your customers problem they're usually pretty funny and are great for humanizing your brand and building trust the characters represent your various brand personas so it's important to know the gender age and interests of your target market if you're targeting end users small businesses or startups cartoon style videos are a great choice whiteboard animation is a super engaging technique because the content is created in front of the viewers eyes these videos are great for explaining complex information in a straightforward way and ideal if your marketing IT solutions or computer software motion graphics offer an elegant and engaging style for businesses with a more serious profile like financial institutions you can even add some 3d animation to make the video more impressive now you have a better idea of what kind of video could work for your landing page to convert like crazy as for what to wear to your next pitch sorry we can't help you there

About Ralph Robinson

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45 thoughts on “What is the best explainer video style for your business?

  1. There's a thing about animation videos that attract people. Now I know which style to use for diff video types. Thank you!

  2. Nice video! Great voice over! If you're ever looking for an additional male voice feel free to let me know. Cheers!

  3. Hi there. Are you hiring voice artists for your clients' explainer videos? What are your current project needs and what opportunities are there for a creative South African voice talent to join your ranks? 🙂

  4. Awesome video! Thanks for sharing this. Would you mind If I translate this to spanish? I will leave your credit of course.

  5. Hi, i'd like to know what application did you use to make this animation? Sorry kind of lazy to go through all the comment to find the answer 🙂

  6. Hi there, I like your videos on youtube and would like to know if you can make a explainer video for my website? If yes, how much will you charge? Thanks.

  7. Curious how you integrate your 3D in After Effects? I use Element 3D which is nice, but it seems like there could be a simpler solution for the "cel" style 3D that you used in this video.

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