What Should You Do If Someone Is Copying Your Online Marketing Strategy?
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What Should You Do If Someone Is Copying Your Online Marketing Strategy?

You put in all this time, effort, energy and
money into your marketing, but you know what sucks? When someone copies it. Hey, I’m Neil Patel, and today I’m gonna teach
you what you should do when someone copies your marketing strategy. I hate to say it, but someone is gonna copy
it, it’s just a matter of time. People copy mine all the time, heck, people
take my exact products, and they replicate ’em. For example, SUMO Me, or sumo.com, is a exact
replica of some of my products and services like Crazyegg, and Hello Bar. It’s okay, it happens. Mixpanel, when they first launched, they copied
Kissmetrics identically, not just the product, but a lot of our marketing strategies. And again, it’s okay, this is gonna happen. Think of it as flattery. If someone’s copying your marketing strategy,
that means you’re doing a good job. It’s just a matter of time before every one,
even people who aren’t in your space, starts copying you. So what you need to do is start speeding up
all the innovative marketing strategies that you’re doing. By continually watching videos like this,
and Neil Knowledge, or reading blogs like neilpatel.com, [MA 00:01:07], Search Engine
Land, Backlinko, you’re going to continually get more marketing information. Whether it’s SEO, social media, pay-per-click,
it doesn’t matter, you want to stay ahead of your competition. The way you do this is always continually
innovating, for example if you look at neilpatel.com, I used to just create 2,000 word blog posts,
now I’m creating really detailed guides with custom designs. It takes a lot of work. So much so that most people won’t copy because
they’re just too lazy. The more work you put into your marketing
the higher RY in the long run, short run you may lose some money, but that’s okay, in the
long run you’ll make it up, and when it’s so time intensive people are less likely to
copy because they’re lazy. From there I started producing podcasts, and
then I started producing videos like this, and I’m doing videos like this daily. I’m going so crazy with my marketing that
very few people are gonna copy. Why? It’s not that they don’t have the money, a
lot of my competitors make more money than me, it’s that they’re lazy. And when you continually innovate, and do
more, and more, and you go above and beyond, and you put in so much effort and energy,
where someone looks at your resources, where they’re just like, “Whoa, this company’s doing
some really cool stuff, and they put in so much time, energy, design, marketing power
behind it, that it’s just gonna take too much work to copy it. We’re gonna do it mediocre. We’re gonna do halfway what they’re doing.” That’s how you succeed and continually beat
your competition, you continually one-up yourself. You don’t one-up your competition, you continually
one-up yourself. It’s not just about being better than your
competition, it’s about being better than yourself each and every single month. So if you look back on a quarterly basis,
and you’re not improving your overall marketing strategy, you’re doing something wrong. You’re not in putting enough time and energy. Change that. And once you change that, you’ll notice that
people will stop copying you.

About Ralph Robinson

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8 thoughts on “What Should You Do If Someone Is Copying Your Online Marketing Strategy?

  1. This is 1000% true… People have started copying my Instagram content now but I am learning applying and sharing something every single day and they are now getting lazy doing the same. Same with my blog… i am so much thankful for you to share this video coz i just realized that I am on the right track… thanks again Neil… 🙏🙏✌️✌️✌️

  2. I am in the fitness industry so I am no competition, but I definitely did design my blog based on your lessons and blog design, lol. I figured I didn't know a thing about marketing when I started, and that you were an expert, so that I might as well follow in your steps. 2 years later and my blog is getting 100k+ views/mo. and is monetizing! And even then, I really haven't been able to keep up with you! Awesome video and I can't wait for this channel to explode like all your blogs! Thanks for all that you do. 😊

  3. I am looking to use your marketing strategy for the YouTube videos as a blueprint. But as you say, I will go hard in my own direction with it. I just want you to know this ahead of time. Your demeanor is similar to mine, my style is cool and laid back.

  4. Hey Neil awesome content as always! Quick question of I may? I'm in the fitness space and I'm trying to focus more on link building but I rarely find more than 15-20 people per keyword to email .. I'm using Moz tool because ahrefs is too expensive 🙁 any suggestions?

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