What to Charge for Brand Deals? | Master Class #3 ft. Klein aber Hannah
- Articles, Blog

What to Charge for Brand Deals? | Master Class #3 ft. Klein aber Hannah

Hannah, your pitch sounds amazing we’d love to work with you! So, how much do you charge? Um… Four… Twelve? You all want to know this. In this video, we’re going to talk about
how to find the right price in a brand deal and we’re going to share our process that
you can copy and apply to your own channel. When working with brands,
and especially if money is involved things can go wrong. It certainly happened to us,
and in hindsight, it could’ve been avoided. The first rule of the brand deal is don’t be random. It is difficult to justify a price if you don’t know
why you’re asking for that price. Second rule of the brand deal don’t underprice yourself. If a brand promises you future work
in order for you to lower your prices or give them a discount, be careful. But let’s get specific. The price of a brand deal
consists of three different parts. Part one is the creative. That is basically your time
and production costs to produce the video. Maybe you already have a team
that helps you, that needs to be paid or you need to license music or a stock video or you need location permits or you have insurance
for the production that needs to be covered. Think about all the costs
involved in producing this piece of content. And, jobs that you can only do yourself
because you are, for example, in front of the camera
and you are the face of the channel. Well, those costs double
because you can’t multiply yourself. Media is a fee spent by a brand
in order to reach an audience. It can be paid to a TV station to get them
to run the brand’s ad during Super Bowl. Or it can be spent on YouTube to get them to run
the brand’s ad in front of other videos. But it can also be spent on you in order for you to
include the brand’s message in one of your videos
and reach your audience. So media is calculated in CPM:
The cost to reach 1000 people. So how do you get to your CPM, your price? Just ask around. You can call a newspaper or a TV station and ask them how much it is
to run an ad in front of their audience. And you might be surprised to hear but some of them even publish
these numbers on their website and you can just look it up. If a brand wants to
use your video for their website or uploading on their YouTube channel or another one of their platforms don’t forget to charge a buyout. A buyout is a fee that you charge
when a brand wants to use your face on any other platform but your own. So, just as a reference, in Germany we would change
one day-rate extra for one year online and three day-rates extra
for one year on television. In negotiations, stand your ground. Be confident. And you can be, after all,
you know why you charged this price. It’s not random, it’s not
a weird number that you pulled out of a hat. You know why you need
this money to produce this video. Bottom line: be sustainable and scalable. Overall, try to figure out how many videos
you can do realistically in one year and then think about
how much money you need in one year in order to cover
all of your expenses and be profitable. Now you have the ballpark
of how much money you need to charge. In the next video, we’ll answer
some of the questions that creators ask us over and over again and that we wish could’ve been answered
for us when we started working with brands.

About Ralph Robinson

Read All Posts By Ralph Robinson

100 thoughts on “What to Charge for Brand Deals? | Master Class #3 ft. Klein aber Hannah

  1. DO NOT BUY INTO THIS. This is the biggest crock of utter bullcrap I have seen to date in my time learning and following Youtubes Journey since 2007. THEY ARE SETTING YOU UP FOR A WHOLE NEW WORLD OF PAIN AND ANGUISH. BTW who are these sellout nobody's I've never seen before in my life. Look into there eyes they are totally brainwashed by the BS. #getwoke

  2. Спасибо за полезную информацию) Надеюсь в будущем пригодится)

  3. How to make $50 a day by copying and past BEST OF MEDIA2018NEW video

  4. https://www.youtube.com/channel/UCUuJj9W_omalwDDSoULziLg this my YouTube channel u can put this video

  5. Perhaps you can explain something to me. It took youtube SIX YEARS to inform me that they were NOT going to monetize my videos. Six years. I still have the notification. Explain that to me, and I will consider that you know what you are talking about.

  6. Apesar de minha pouca fluência no Inglês o vídeo foi muito claro e objetivo facilitando a compreensão do conteúdo. Parabéns, foi muito rico.

  7. Traduzcan por favor, min 2:49 al 3:34 No entendí ni pió, me dejaron gringo.???????????????????????????????? Que alguien haga el favor y traduzca, gracias. No likes no suscribe, si no hay traducción al español, latino mexicano.

  8. Charge? Money? I don't even Monetize.
    As for Random, I like having various flavors to my overall library, It shows my thought patterns and growth to the viewers. – In terms of business?
    Just buy me a pack of smokes for every 10 minutes of video I gotta edit. lol
    This is how I advertise btw. It's free and I don't feel that it's shameful. People should leave comments and support each other, if we really are a community…

  9. Спасибо за советы! Нам, русским блогерам, они очень нужны!

  10. interesting series but i don't think my channel is ready for branding 🙂 Though I will keep all this in mind for when it is 😉

  11. 2:38 I understood absolutely NOTHING about this example. Could someone explain in more detail what she meant with the extras in Germany?

  12. If you want to really know how to sell on Social Media, ask the supplement Samurai Alex Jones…..the guy whom the Legacy Media payed YT off to remove from your platform!!

  13. ben türküm ingilizce bilmem bunun bu adamın ne dediğini buraya sıra ile yazın lütfen ingilizce bende yandex çevirici ile türkçe ye çevireyim

  14. Thanks guys. We are at the beginning of this whole process (just starting out) so it was really great to watch this series of videos now. We have been putting together our costing and packages and it was great to get some tips on the Media Kit aswell. The YouTube Creator Academy has helped us with how to do the right things from the start! Thanks for the great tips from Klein aber Hannah.

  15. Trabajo únicamente difundiendo mis productos de propia fabricación. La única marca expuesta en nuestra divulgación es nuestra marca.

  16. What about the small channels out there ? I mean the big companies don't want us because we're small and we need the big companies to grow .

  17. Has less than 1000 subs, watches this video like there's a brand deal coming…


    Well maybe in some months time. All the best to all new Youtubers out there. Don't worry, You will grow soon.

  18. И снова классно!!! Ребята я Вас люблю! Отличный контент, так держать.

  19. I used to be a model in order to get paid for brand here's a little advice you get paid $100 an hour for a non-speaking part and you get paid $125 to $150 an hour for a speaking part. That's how it is in the modeling industry. Just letting you know.

  20. Working on setting up my media kit to be delivered to corporations. This video has given me a lot of valuable inspirational insights! Awesome video!!!

  21. i just recently had a brand reach out to me . but i don't know what to charge them. them want me to buy the product for 27.99 and in return they'll compensate me for that product and provide extra for the cost. im kind of iffy about that . what should i do @youtubecreators

Leave a Reply

Your email address will not be published. Required fields are marked *