What will define success through the digital evolution of marketing?
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What will define success through the digital evolution of marketing?


What will define success through the evolution
of digital marketing, I think it really rests on two key tenets. You need to understand
analytic marketing and you need to understand how to build strong brands and have a passion
for it. You need to be able to marry those two. There’s a sea of data, sea of metrics
on the analytic marketing side you have to be able to ask the right business questions.
What business value am I gonna answer by looking at this data? And then you can go out and
pick which data and what’s the sort of minimum amount of data you need so you’re not boiling
the ocean and getting lost in dictionaries of print outs of every metric known to man
and then some. But beyond that, you know, you’ve got to marry that with a passion
for bringing unique relevant content and experiences to your customer base. And those companies,
those marketing teams that can do both are going to be very successful in the digital
evolution.

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