What’s The Return on Conversation in Your Social Media Marketing Strategy (chapter 4)
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What’s The Return on Conversation in Your Social Media Marketing Strategy (chapter 4)


Hi I’m Li Evans, I’m author of Social Media
Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. I’m back today
with another tip in our45 Social Media Insights Over 45 Days series that can be found on SMMarketingBook.com,
which supports the book. This series highlights 3 tips from each chapter for the next 45 days
until the book launches which is on June 24th 2010. Today’s chapter that we’re going to
take a look at is chapter 4, and that’s “It’s the Return on Conversation”. It is also the
Return on Investment, but you really need to look at it as the Return on the Conversation
that you are having in social media. So the first tip that I have for you is about
“Monitoring the Conversations”. you need to monitor the conversations around your brand,
around your services, your products. Even the people withing your company. You can do
that with a number of different tools and it just depends on your budget. There are
free tools like Google Analytics, and there are enterprise level tools such as Alterian’s
SM2 tool which use to be called Techrigy. The second tip I have is for you to “Participate
Without Expecting Anything”. Participation without expectation allows you to be more
open. You’re not forcing something down somebody’s throat and you’re not really expecting anything
to happen. When you’re not expecting something to happen, that’s when it really does take
off. People can sense when you are being genuine and when you’re not really wanting something
from them. So when you are out in the social media communities, and you’re engaging with
them don’t expect them to come and buy your product, don’t expect them to click your link.
Don’t expect them to start talking about you because when you expect that it just doesn’t
happen, it feels like it’s forced. The third and final tip I have for you is
to “Join a Random Conversation”. Sure you may think that it’s not really all about you
but if you are in a forum that’s all about your industry and you’ve joined a random conversation
about something that is very peripheral, you might soon find yourself talking about what
you are an expert in or what you have knowledge in. People will respect what you have to say
and your knowledge and the fact that you are sharing that with them. So those are your three tips for chapter 4,
It’s the Return on the Conversation, in the book Social Media Marketing: Strategies for
Engaging in Facebook, Twitter & Other Social Media. You can this video and all the other
videos in the45 Social Media Insights Over 45 Days on SMMarketingBook.com. I’ll be back
tomorrow with another set of tips for you.

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