When Is It Time To Outsource Your Marketing? | Fly High Media Talks
- Articles, Blog

When Is It Time To Outsource Your Marketing? | Fly High Media Talks


– We, as marketing agencies, are selfish. And that’s good for all businesses. And do you know why that is? Because we know that if we’re not gonna get you a good result, it’s going to be more difficult for us
to get more business. (typing) – So, this week, we’re
going to be talking about outsourcing your marketing. Is outsourcing your marketing for you? When is a good time to outsource and should you outsource though? Obviously, we’re a
digital marketing agency and we’re going to try our best to be as impartial as possible. – Yeah, definitely. – At the end of the day,
we’re being transparent. There is pros and cons
to both isn’t there, so we’re putting the cards on the table, weighing up the options,
giving you some information to make an informed decision
whether it’s for you. Do you want to kick off? – Yeah, obviously the most
common pro of outsourcing the marketing is the fact
that you don’t actually have to keep a team in office. One of the biggest
expenses for big companies and businesses in general is keeping teams and paying employees on one payroll. – Hiring teams as well. – Hiring teams, HR, all that stuff. You have to have certain policies in place if you’ve got more than five
people working on your team. Hiring in your marketing
department, even if it consists of one or two people can
tip things over the edge with just unnecessary costs. It’s also weird to say it because we are a digital marketing agency, but, again, trying to be
impartial as a business owner, you can always sack a
digital marketing agency at whatever point. – It’s true. – Not us, because we’re
too good obviously. (soft laughter) Honestly, if something is not working out, I mean, we sometimes
don’t work with clients because we don’t feel like we’re on the same level or we feel
we can’t bring them results because we don’t feel
like they’re in line with what we value, et cetera and et cetera. You can pick and choose, whereas if you hire someone and after three weeks it’s not working out, you’re
in a bit of a predicament because it’s not that
easy to let someone go. Especially if it’s a team so
you’ve got more flexibility when you’re working with an agency. There’s more you can play
with and adjust as opposed to if you’re hiring someone. – Yeah, 100%. Getting back to the cost, if you’re hiring in-house you have to pay for the software, the actual desk space, things like that. When you’re hiring someone
in-house, you gotta pay for them forty hours a week plus. With an agency, you
only pay for essentially the time that you take. It can be a lot more
cost effective but again, it depends on the size of your company. Part of an agency,
without getting results, you’re not doing your job. If you’re hiring someone to
do that, then it might be a little bit longer until you can get rid of them essentially. Isn’t that so? – Essentially, yeah. – They don’t tend to
come with a thirty day rolling contract. There’s trial periods
and things like that, again, it’s a lot harder
to get rid of people. Finding the right people
in the first place, that’s really difficult. – It is. – That’s a big part. When you look into bringing
an in-house team, again, it is good to train and nurture your staff but again, that’s costly if you’re looking to hit the ground running straight away then that is expensive and it takes time. When the staff are away from the job, the training is again lost. Lost time and money. – With the in-house team,
all it takes is one person to be pregnant and you
have to hire someone else for the next 12 months, right? It’s just one of those
things where you just have a lot more flexibility
if you outsource it. While on the other hand, if you’re looking to build a culture within
your company, you’re looking to have that feeling of sense
of a team pulling together for the good of the business, et cetera, then obviously it’s going
to be difficult for you to want to outsource
marketing because that’s a very, very big part of every business. Marketing is a huge
part of every business. It’s the reason a business grows. If you’re building a
legacy, you’re going to want in-house marketing. I can understand why it
will be a difficult job to outsource it to an agency
that’s not part of that team. But, on the other hand,
what we do see sometimes, and some of our clients
do this, they actually have marketing departments,
marketing teams, or marketing directors at least. They just hire an agency part-time to help manage certain things. So they might have a marketing department that specializes potentially
in traditional marketing but no one on that team has any idea about one particular area, i.e Facebook advertising or something. In which case they’d
bring in the specialists as an agency that outsource
externally as opposed to hiring just a Facebook
advertising consultant to come in internally on the payroll, they outsource that one singular part. That’s like a hybrid because if you’ve got a marketing team already
or a marketing director and you’re just getting a
bit of help on the outside. Because at the end of the day,
if there’s just one marketing director within the
company, they’re not gonna be able to do everything. They’re always gonna have
to use either freelancers or external agencies to
help them with things. That’s a bit of a hybrid solution. We see that quite often. We jump in on some
consulting projects sometimes with marketing directors, don’t we? – Yeah definitely. You know when people come to us and ask what’s the unique selling
point and why we’re different, I would say that it’s the the fact that we’re looking for partnerships rather than just being
like a yes man situation. If you’re working for an
employee, they don’t want to say things out of the blue
that might necessarily, I don’t know if offend is the right word, but some employees might
be too scared to speak out, but us as a company, we only want to work with other companies that are
open to listen to our opinions because we work on this
kind of thing day-in day-out and I think a fresh view on
things is a really good option and we do consultancy with companies and they have got
established teams already, but they just want some outside views. It may not be reinforcement of
an internal person’s opinion but it’s just a second opinion. We might see things that they don’t see or they might not be using the
same software as we’re using. – I like what you said about the aspect. Very much so, it depends
on the company and culture in the business, but
you can, like you said, if you’re hiring a marketing
team of five people, they’re just there because
they’re paid to be there. They’re doing their job, they’re experts in their departments, but
at the end of the day, they’re not going to want to do something that’s against what their
knowledge and expertise says because they know they’ll
be out of a job potentially if that happens. Again, that’s not saying
every company does that, but if I was an employee in a company on the marketing team and my
manager said to do one thing but I knew that was
either stupid or not going to bring any results, or was reversed, as an employee, I’d be a bit scared to go and say, no you’re doing that wrong. You, as someone that’s my
manager, you’re doing that wrong, I’m going to do it my way. I’d be a bit scared to do that, whereas, as an agency, we’re
always in that position of saying, We’re not
going to do that for you because we know it’s not
going to bring you results. I know we ethically at
(audio cuts) media don’t want to bring, there’s several
projects that we’ve turned down because we know the
way the client wants it is not going to bring in results, and if that was
employee-employer situation, that would not have gone down very well. That’s why the expertise
from the external sources– – The external input’s
invaluable, isn’t it. If that in-house marketer is working on your company 24/7, they’re
going to be just focused on that, whereas we’re working on lots of different projects
and we’re getting lots of different ideas and we’re learning from multiple sources every day and– – Oh yeah, working on one campaign with Client A will show some results and some loopholes that we can then use on working on project B with Client C. We get to dip our toes,
and all agencies do, we get to dip our toes in
many different projects, many different audiences. One day we’re working on attracting a lot of B2B clients and one day we’re working to bring in customers to a furniture shop. It’s just the sort of
differentiation, the diversity and expertise to then be able
to go into these companies and say we’ve worked on
this, this, and this. Whereas, I don’t know if you
can get that sort of feeling with just an employee. – Yeah, and if you’re
watching this right now and you’ve outsourced
your marketing in the past and some of the points
you may be thinking is I’ve hired an agency in the
past and they’re just talking in technical terms all the time. Again, that’s one of the
reasons why we do what we do. Everything’s in clear English. The reporting we do is
clearly in plain English. Depending on the knowledge
of you as a company, we can talk in whatever
terms are suitable for you. If you want a full breakdown
of which links we built and things like that, then that’s fine, but if you just want a general overview, again, that’s fine too. – And that’s the sort of
differentiation we see. Again, we see that with
some of our clients, sometimes we deal with marketing
directors within businesses and they know about the lingo
that we’re talking about, but sometimes we’re the marketing director or the CEO and they have
zero idea about marketing. – They just want to know the
bottom line, which is fine. – They just come in and
say, I want more sales and then it’s up to us to
say, you need more traffic, you need more leads on your website, you need a better conversion rate, you need some conversion
rate optimization, you need some SEO. This is how we’re going
to get you these results. Some people want to know more about it, some people are just like, I don’t care, just do it. – I know the misconception is not having very good communication
and that’s something that we pride ourselves on. A lot of phone support for some companies, it comes at 3:00AM and you
have to pay extra for that, but again that comes in. – That’s ridiculous. I can’t stand that. – Again, as part of an
agency, it’s your role to put the customer first. It’s not money first, it’s
the customer experience first. Once someone becomes
a customer, a big part of that is retaining the customer and having that good
relationship with them to create long-lasting results. Again, communication is key. If you’re not talking
to your marketing agency at least once a month, then
there’s something wrong. If you can’t even more than once a month, checking in as much as possible is good. Maybe not every day,
that’s a bit of an extreme. I’m not afraid to say it. Micro-managing doesn’t work, does it. – Oh, no. – From our experience. – That’s one of the biggest reasons we don’t work with some clients. – That’s right. Again,
that’s us being honest and saying that. We’ll put it on the
table and say whatever. That’s one of our key values that we put into everything we do. – Another honest bit of transparency. We, as marketing agencies, are selfish and that’s good for all businesses. Do you know why that is? Because we know that if we’re not going to get you a good result, it’s
going to be more difficult for us to get more business. When we get you good results, fantastic, you get more business, job done, but also we’re selfish enough to go, yes we did that. We’re proud to say that
these are our results. That’s going on our portfolio. That’s going in our case study. Then we’re able to use
that to get more clients and help more people. That’s where the selfish
part comes in basically. We know that there’s a benefit for you as the client, for the business because you’re achieving
the goal that you want and we’re helping that happen. We’re just fantastic. But at the same time,
we know that obviously there is something in there for us and I think as an employee,
unless you’re looking to get promoted, sort of
thing, you’re not going to really step out of your comfort zone, stay after 5 o’clock just
to get in a few extra hours to get the company some extra sales just because you’re here for a nine-to-five job unless you’re going for
some sort of promotion or some sort of one-off scenario. I think with an agency, you
always have the added incentive of, we’re here to get
our own bread and butter. We know if we’re going
to get good results, we’re going to then be able
to use that as a catalyst to get even more projects
on board, basically. That’s where I was going
with the selfish thing, but I think every agency thinks like that. – Yeah, sure. Even when you’re hiring us, looking at an employee versus an agency, we’ve got a big network
and big community of people if we need to share ideas
then we’ll ask for help and advice. We’ve got a really good, big network. Hiring an agency, you get
to benefit from that too. When you hire us, you get,
not physical address– – You can if you want. – (laughing) There’s a
coffee machine right there. – GDPR it. (laughing) Again, we got an open
door policy and we want to give as much value first,
rather than just think about ourselves. – Yeah, 100%. To wrap up, pros of keeping your marketing in-house,
you get to have a team, you get to build a legacy,
if that’s something that you’re after, and you get
to have a closer relationship with your employees and
your marketing team. Cons, it’s more expensive,
it’s more difficult to manage if you want to make a change, you can’t just easily sack someone, and you may lack creative
ideas from marketing campaigns if things start to get a bit stale. And then outsourcing it. Pros, you get, obviously,
dedicated specialists that are always testing new things and are dipping their toes
in the industry all the time. It’s cheaper, generally,
depending on what level you’re doing, and how
much you’re bringing in, and what kind of ROI you’re looking for, but generally overheads are not a factor. Obviously then the cons are
you don’t get to keep people as employees, you don’t get
to experience the benefits of building the legacy and
having a full office of people, but again, it depends on the company, depends on the values,
depends on what they’re after, depends on what’s the priority. If someone’s priority
is to build that legacy and to create that office
full of people working for them, then they’re
going to want to do that because that’s a long-term thing, but if, at the moment,
your priority is just to build up capital, get as many sales in, and scale the business,
I think outsourcing, and this is me being impartial, I think outsourcing is the
way to go in that regard. – I agree. I haven’t really
got much to add to that, but again, it’s been impartial. We’ve weighed up each side. – Let us know what you think, though. – Yeah, let us know what you think. If you’re a business, let us know what size company you’re
at and your opinions on– – Let us know whether you have
an in-house marketing team, whether you’re outsourcing, whether you’re doing a bit of both, whether you’re outsourcing some parts and have an in-house
marketing director, et cetera. We’ll always interested to
learn about other businesses and what they’re doing. Let us know and keep in touch. – We’ll see you in the next one.

About Ralph Robinson

Read All Posts By Ralph Robinson

Leave a Reply

Your email address will not be published. Required fields are marked *