When is the right time to revisit your brand strategy?
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When is the right time to revisit your brand strategy?

when is the right time to revisit the
brand strategy well brands and companies are constantly evolving at least the
best ones are but for the most part companies feel it when they’ve outgrown
their brand when they feel the company reality is no longer reflected by their
existing brand and they’ve started to feel challenges posed by their brand or
when complexities keep arising that their brand simply does not solve so it
usually starts with this gut feeling the symptoms continue to happen symptoms
like not knowing where to invest your marketing dollars if employees or
clients are confused around your core offerings or differentiators or as a
leadership team you’re no longer clear or on the same page about the company
direction or the vision for the future that’s when you know it’s time to
revisit your brand strategy

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