Writing MLM Ads
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Writing MLM Ads


– BOOM! What’s going on everyone?
This is Steve Larsen. Welcome back to Secret MLM Hacks Radio and I’m very pumped that you’re here. Today I wanna teach you
guys a little bit more about how to create ads
or write video scripts for products you may be
promoting in the MLM space. (heavy metal pounding)
(percussive music) If you’re like me, you know
MLM is an amazing opportunity to grow a real asset for yourself, but you also see that there’s huge issues starting to emerge. Like why haven’t big
MLMs let tactics change in over 30 years? Or why have they been cutting commissions smaller and smaller? Or even, how dumb is it that old MLM rules say you’ll get in trouble when you use the internet to grow your team? These are some of the glaring
questions we all face today. This podcast will show you
how real MLMers like us are waging war on the old dying methods, and we aren’t cheating by only bugging uninterested family and friends. Follow this podcast while I expose the shocking methods I’m using to build my 10,000 person downline and get people begging
to join my team daily. Here’s to the new tactics without all those old, rusty MLM shackles. My name is Steve Larsen and welcome to “Secret MLM Hacks Radio.” (heavy metal pounding)
(dramatic music) What’s up, guys? Hey, (chuckles) okay, so it’s
probably about a week ago, it was towards the end of the day, and I knew that we were
gonna go do a bunch of filming the next day for some funnels that you guys will see us launching soon. In fact, I’ll tell you
about one of ’em today. And I thought like, what
could we do to make some (chuckles) video that’s
like off the top crazy? Like something that’s like, you know what’s funny is
marketers, this is marketers, and I’m hoping that you
listening to this now, whether you’re brand new
in MLM, network marketing, or direct sales, whatever
someone choose to call it now, we’re all basically
commission-based salesmen, right? Where it’s the same
thing, (chuckles) okay? With overrides under
the people we bring in. Anyway, so whatever it is that you guys are going to choose to sell, understand that as a marketer
you are a noisemaker, right? Now some people have gotten
mad, as I’ve said in the past, ’cause they’re like, “Hey,
look, there’s enough noise “out there all ready
in this planet, Steve, “and I don’t need to
be making more of it.” And I’m not saying make
noise for noise sake, okay? I have a bunch of quotes
on my ceiling right here, in my office here. What’s funny is like I
run out of wall space ’cause I got whiteboards everywhere, so I started putting my quotes
on the ceiling. (laughing) So anyways, there is a
quote up there though that says like, “Hey,
when you open your mouth, “you are either contributing
and adding value “or you’re just making distraction “and noise and nonsense,” okay? Now what I’m saying is by make
noise, do things of value. And so that’s what we ask ourselves frequently here in this office. There’s several others
that work in here now. And we will all sit down,
start thinking like, what could we do that would
cause positive good noise that brings attention
over to what we’re doing? And it’s been great, it’s
been a ton of fun doing that, and we come up with some pretty
aggressive things sometimes. So anyways, what we had the idea to go do was to go up to like 30 minutes away, I live in Boise, Idaho here,
right next to ClickFunnels, and, anyway, we went 30 minutes away to this place where you could shoot. I shot a lot of guns growing up, I was in the Army for about 4-1/2 years, and I just love guns (laughing), okay? Guns are fun. When you’re safe with them, they’re fun. And so anyways, I was like,
“Let’s do something with guns.” It’s like, “Let’s do something
that’s big and aggressive,” and anyway, so what we
decided to go do was bring or go out to these places
and start shooting some guns, and we brought our videographer with us so we could start shooting. (laughing) Shooting with a camera but
also shooting with a gun. Anyways, and so I wrote this script, and, guys, the script,
the purpose of the script, is to go in and ruffle
some feathers around a lot of false beliefs in the
MLM space, all right? And then finally, direct them to a very
specific place as well. So I wanna read the
script to you real quick since you guys can see how
I wrote this, all right? What I’m trying to do with this. Any script that I write ever, whether it’s for the
Secret MLM Hacks Webinar, which if you guys wanna see
that, go to secretmlmhacks.com. Whether it’s for that
or it’s really anything, I always step back and think to myself, okay, my target audience, right? And this about this with your MLM, whether you’re selling
product or trying to recruit, whether you’re building
or selling the products, doesn’t matter, like either side, you think about what are the
mainstream things, right? What are the mainstream things that my dream customer believes right now and I know is wrong, okay? And then what I do is
become the opposite of that very forwardly in the ad or in the script. Does that make sense? It’s one of the easiest ways
to get a lot of attention. Whatever the mainstream, okay, I’m just gonna choose a random thing here. Let’s say it was, let’s say that you were gonna go speak to a bunch of bodybuilders and you’re selling them a
CrossFit program, right? Well, all the beliefs that
a bodybuilder has, right, that you know are wrong, that actually could be hurting themselves, I’m gonna bring that out in the ad and become the exact opposite of it. I am the anti of that thing openly, loud and proud, in the ad. That make sense? Okay, you’ll see what
I mean as we go here. So what happened is we went
over and I bought a shotgun, and we bought Tannerite, and we bought, if you don’t know what this
stuff is, it’s an explosive. We went and we bought,
it’s legal, all right? (chuckles) We got it from,
anyway, Dick’s Sporting Goods. Anyway, I went to a party
store and I got tons of like, I got a full-board cutout
of Superman and Hans Solo, and we brought a
hundred-pound, old-school TV that we’ve just had sitting on the side of our house forever. It’s a hundred pounds, thing’s so heavy. We also brought a really old Mac computer, lots of spray paint. Anyway, it was cool. And what happened is we
drove out to this place. It’s a super nice day, super. It’s why I’m a little sunburned right now, and we went out to this clearing here. Anyway, so this is the
script that I wrote. I got out of the car and
in about 10, 15 minutes, this is the script that I wrote. And then I was like, “Boom, I’m ready!” And this is what we filmed, okay? So it starts out with
me standing in a field. “Is success in MLM even possible today?” And what’s cool about starting
anything with a question is that questions hijack brains. So if I was to ask you a question, like, “Are you really actually
gonna be successful “in your MLM right now?” You personally watching this
or listening to this right now, you think you’ll actually be successful? By default, you can’t not
think about that, right? That’s why questions are such
a powerful opener, right? “Is success in MLM even possible today?” And then it backs out and I’m standing in this field with a TV. “Well, let me ask you this.” It’s kind of those Geico commercials. “Could Geico really save
you 15% on car insurance? “Could a woodchuck chuck wood?” (laughing) And then it goes a woodchuck
throwing wood, right? It’s kinda like that. There’s a lot of fast cuts in this. “Is success in MLM even possible today? “Well, let me ask you this. “Will this old-school,
hundred-pound TV explode “with only four pounds
of dynamite under it?” It’s not dynamite, or I
said, “Tannerite under it.” And then it zooms away to
us shooting the Tannerite and the TV flips through
the air and explodes, and it’s really awesome. But anyway, the shockwave
was huge, by the way. Oh, my gosh. Anyway, I said, “I’m Steve,
MLM is stuck in the ’90s. “Hello, the internet is here!” And it’s all these cool
little cuts back and forth. “MLM is loaded with old-school methods “like the three-way phone call.” Okay, now while I say these things to you and you start to listening
to me, if this offends you, like, first of all, I’m gonna ask, don’t get offended, watch what I’m doing. Watch what I’m doing on this. “Like the three-way phone call.” And we zoom to me standing
in a Walmart parking lot. You can see very blurry
in the background, though, I’m standing in a Walmart parking lot, and I take a step up to Colton, right, who’s the other owner of Secret MLM Hacks. I take a step up to him and go, “Hey, this guy’s gonna
make us a bunch of money. “I don’t know how, but
we gotta three-way now. “You gotta call now,” right? He picks up a book and slaps me, and I have a delayed reaction, okay? I’m going hyperbole,
slapstick, kind of off the top because I know that this is
gonna be a touchy, right? I don’t do three-way phone calls. I’m not saying that you can’t, I’m just saying I didn’t wanna do that so I built my own system
that recruits for me. And I think in the last
(snapping fingers) like four days we’ve
had nine people joined? Who I haven’t spoken to
but they’re getting trained at this insane level ’cause I
automated the training also. Anyway, does that make sense? So I’m going through three things, three methods that I know MLM is believing will cause success that I don’t really agree with, right? So I said, “It’s filled
with old-school methods “like the three-way phone call. “Like making a huge list of uninterested “family and friends and bugging them.” And then it goes to me on a whiteboard writing down total
Facebook friends, 2,047. Total MLM leads, 2,047. (laughs) And then I look up to the side and go, “What island should I buy?” Right? We’ve all been there,
we have all been there, and that’s why this is like
really aggressive, okay? And then I said, “And, finally,
like fake home parties.” And then we set up a home party, and it’s like a garden party, and people are wearing their hats. They’re wearing like party
hats that we went and got with like those little
blow things, you go– (party horn honking) Those little blow things. They’re sitting there and
I stand up at the front. Guys, this is really controversial, and if it’s pissing you off as I say this, you need to watch what I’m
doing and model in your MLM. I’m not saying to go in and, I’m not trying to be offensive
for offensive’s sake. If someone gets offended by it, that’s not the goal, I’m
not trying to do that, but I’m taking the mainstream beliefs, the methods that people believe
are required in MLM, right? And then I’m becoming
the opposite of those because I don’t agree with them. So if you’re thinking about
your MLM, your product, your opportunity, whatever it is you, whatever it is your target dream customer, and if you don’t know who that is, that’s why you’re having
a hard time selling in the first place, okay? Whatever your dream target customer believes will give them success, and you’re like, “No, no, no, no, no. “You taking that supplement,” or whatever it is that you’re selling. “You having that insurance plan. “You having that retirement thing.” Whatever it is that you’re selling, that’s the exact, that’s not true at all. Have you told that to them? In a very memorable way,
a very unforgettable way? This is what I’m doing with this, right? So I said, “Finally, like
the fake home party.” So this is we set up a home party and I’m going over the
top in the video, okay? It’s hyperbole but it’s to cause a point. “Hey, everyone, thanks so much
for coming to my home party. “I can’t wait for you to buy
my stuff and fuel my retirement “and future because truly I
never learned how to sell.” And then my buddy stands up, it’s Colton, and he goes, “This party sucks!” He slams something on the ground and then reaches out with the book again, (imitates palm slapping face) and then slaps my face,
with a delayed reaction. It’s pretty funny. But you see what I’m doing there? It’s spicy, this is spicy,
and it’s meant to be edgy, and that’s partly my personality. I’m telling you right now, f you don’t want to be that
way, you don’t have to. This is just something that I did, okay? Anyway, “This party sucks!” Okay, and then it zooms to me in a studio, and it’s all nice, and I’m
standing in front of a camera. I go, “Hey, look, I’m serious but joking. “The point is us full
time internet marketers “are playing the MLM
game completely different “than what you’ve been taught
by your upline,” right? And I said, “So to be clear, “yes I am building actively in an MLM.” I hate it when I find out
someone that I’m learning from is not actually doing the
thing that they’re teaching. There are tons of MLM gurus
that are out there like that. And anyway, so say, “Yes, to be clear,” and now it zooms back to me
with a shotgun and I’m walking. I’m like, “Yes, to be clear,”
(imitates shotgun loading) and I load it. (laughing) “I am building an MLM actively right now. “I’m a participant in this place,” right? Anyways, and I say, “And, yes, I’m using the
internet to grow my MLM.” And I look over and point at this, it’s a Mac, it’s an
old-school Mac, it’s huge. And we sprayed MLM plus web
with question marks all over it. “You can do that in MLM? “Yeah, you can,” right? “I’m doing it right now.” And then I blow a shotgun round through the center of
the computer. (laughing) It was really fun. And then it was zooms
out to me looking at it, a little bit further away, and
Colton’s loading a big rifle, and I turn around to the
camera and I look at it, I say, what I said was, “So the whole
myth that you can’t use MLM,” or, “You can’t use the internet
to grow what you’re doing.” And then as we both look over and Colton lines up, and goes, boom! And we shot five pounds of
explosives under this TV, and it went flipping through the air, like this hundred-pound TV. (laughing) And I said, “Myth busted, that’s crap.” You see how many things
I’m rockin’ inside of this? I’m taking all the things
that I’ve seen, again, that all these people believe MLM, constraints, this, that,
here, there, whatever. I don’t talk about my MLM in my, I don’t talk about it here
like by name, I’m saying. I don’t name it, I don’t tell you the, it’s one the reasons I can do it. But a lot of you come join my downline ’cause of how many tools we
have for you afterwards, right? Anyway, you learn way more
about that in Secret MLM Hacks. So I tell ’em, “Guys, it’s
how I’m using Facebook funnels “and the internet that might surprise you. “Now I personally sell
programs, and books, “teaching my own MLM methods. “I’m honestly just wanna make a cool video “to tell you about
another fascinating book “that’ll help you make the
transition into modern MLM.” Okay, and what I’m doing in
the video is I’m promoting Russell’s new book called
“Network Marketing Secrets,” and I tell ’em, “Go to The
MLM Funnel, themlmfunnel.com, “and get your copy from me,” right? “Get your copy of ‘Network
Marketing Secrets’ “and there’s a bunch
of cool bonuses there. “And so it’s called
‘Network Marketing Secrets’ “by Russell Brunson,” right? “While old-school MLM tactics can work,” and now we’re zooming back to
a rock face and I have a full, it’s a huge cardboard cut out of Superman and of Hans Solo. (laughing) It’s so funny. I said, “It’s like putting
Hans Solo against Superman. “Hans Solo was cool like
30 years ago, CGI is here.” And then it’s (laughs), I won’t,
you have to see that part. (laughing) Anyway, “Guys,
we do MLM differently. “‘Network Marketing
Secrets’ and the programs “that I share with you will teach you “how we’re really doing MLM online, “automated, without talking to anybody.” I’m not removing the person
from this business, though, either, just so you know. “Steve, why do you care? “Well, I have other MLM automated programs “teaching how to do
this and I’m hoping you “buy this book and make fat stacks of cash “and use some of it to come
by my programs in the future.” All right, “How evil of my plan is that? “And maybe join my team
(laughing maniacally).” Right, anyway, “So here’s
what you’re gonna get.” And then I go through and I
give ’em a really cool offer, and I’m giving ’em one
of my recruiting funnels if they buy the book through my link. Same offer’s for you, by the way. If you guys go to themlmfunnel.com, themlmfunnel.com, it
will take you over there and you’ll see on there what the offer is. I’m giving ’em, I recorded myself building a recruiting funnel in
front of a live audience. They get that video course so they can see how I built all the pages, then they get the actual funnel itself. So they just copy it into, like, if you don’t have a ClickFunnels account, it will give you a two-week trial when you click on the link. I also give them, there’s a bunch of other
stuff that’s really awesome. Oh, I have it right here. I give ’em the program that
I train my downline with once they join me, that way
they can see how I do it so they can go do it in
their own MLM, right? What I don’t wanna do is I
don’t wanna marry my downline. That’s not the same as, I’m
not saying I don’t wanna help, I’m saying I don’t wanna
marry my downline, right? The point for me is to
build an asset, not a job. Therefore I should automate certain things that I do all the time. If I’m doing ’em all the time, it’s the same thing over and over again, why on Earth have I not
put a system in place to automate that, right? Anyway, I give ’em a
discount ticket to OfferMind, which I’ll invite you guys to come to. It’s September 2nd and 3rd. Russell Brunson will be keynoting at that. Teach you how to make a
sexy offer so that you actually can outvalue
your upline and downline. It’s really cool, it’s what I do. Anyways, and then, anyway, so there’s a lot of cool
stuff that’s going into it. I said, “Sure, you may
love the cute way your MLM “has taught you to recruit and sell.” And then I pick up this
panda, it’s a pinata. And I say, “You’re right. “Things that are comfortable
can be really cute.” Oh! (snaps fingers) “But what is cute and comfy, “but what has cute and comfy
actually done for you?” And then it’s me slamming
the thing on the ground and ripping the head off of it. (laughing) It’s a really aggressive ad. (laughing) Go to themlmfunnel.com, it’s where this video is going to live. You can go watch the whole thing. Themlmfunnel.com, you
can watch the whole thing when I’m outta here, anyway. “But, Steve, if it’s not
broke, don’t fix it, right?” “All right, ‘kay, but no one’s “buying a hundred-pound
TVs anymore, right? “MLM has changed.” And we took that hundred-pound TV and sprayed old, and
outdated, and slow on it. And, guys, there’s an analogy that I gave, and you guys saw it
probably just in this past four-part series that we just did. There’s an analogy that
I gave about it’s not that the way MLM teaches you
traditionally can’t work, but it’s like putting a Prius against a race car down
a drag strip, okay? Like it’s so much faster. I can auto-pitch people like crazy, far more than I ever had time to do. We now have had, me
personally, just me personally, not including all those I’ve recruited, we’re well over 1,500 people
asking to join my downline. I didn’t recruit them
all ’cause I chop a lot of of them out ’cause it’s
a real application, okay? But 1,500 people asking
to join my downline in the last year, year and a half. And, yeah, that’s nuts, that’s crazy. And if was to go do 1,500 presentations. Actually, no, no, it would
be way more than that. These are the people who
are finally saying yes. You see what I’m talking about? So like learn this stuff. That’s why I do this show. And I know it’s controversial. I know it pisses people off, who are like, “You can’t do that!” Usually it’s ’cause they don’t
know how to do it, right? And then I freak ’em out. Whatever, it works. We’re doing it, tons of people are. I’ve had multiple people recruit
several hundred in a month. Just in the Secret MLM Hacks
program, not my downline alone. Other MLMs, really, anyway, it works. “And regardless with your
friends and your family, “say, your upline, your
downline, corporate, or your mom, “internet is part of the MLM future.” It already is. It’s the way the huge guys
have already been playing it. They’re just not teaching you that. Anyways, and then we
shoot back over to me, and Colton and Austin are standing on a rock with confetti rockets. Have you seen those things? They’re super cool. They’re like these big tubes. I say, “So, congrats.” Boom, and we all shoot the confetti out. “Throw a party because
you’re about to learn “how the big MLMers are
actually playing the game.” And then I say, “Click the link below “to get all those cool
bonuses and get the book, “and we’ll ship it on out to you.” Pretty cool, it’s a good ad. Anyway, I just wanted to break that down so you guys can see how we do that. And you wanna see the
actually final video, if you want to, go to themlmfunnel.com. Themlmfunnel.com, and it will
go through and share with you, you’ll see exactly what
I’m talking about on this. And it is meant to be shaking, right? It’s meant to be, so how
did I do that, again? It’s one of the easiest ways
to become a marketer, right? A marketer does not nothing
more than change beliefs in order to cause a sale. That’s what marketing is. It’s not logos, it’s not
slogans, it’s not ads, right? That’s all part of it, it’s an appendage, but marketing itself is changing beliefs with the intent of a sale to happen. So that’s what I did. So what did I say? How do we all get trained? I was too, the first two
MLMs I was in, right? They’re like, “Okay, let’s do
some three-way phone calls. “Make a huge list of
your friends and family. “And, by the way, you might wanna “think about throwing a home party.” I did those things! I did the three-way phone calls, I did the fake home parties, I made a huge list of
uninterested friends and family, and it was extremely embarrassing,
everything that happened, and I still have soured
relationships to this day because of that, and I hate
it, and I will fight it. It’s the reason why I
created such an intense ad. So anyways, guys, (siren blaring)
I hear the siren in the back here at the moment. (siren blaring)
There it is. Anyway, hopefully you guys
liked me breaking this down because once you have the
product, your MLM’s product, that doesn’t meant that you don’t need to go create marketing for it. You still go create marketing for it. It’s why I sell my stuff,
it’s why like, anyway. Hopefully you guys enjoyed this. I would love to have you guys go, anyway, go to and check
out themlmfunnel.com, and I’m excited to try
to share with you guys a little bit more about that. For those of you guys who are like, “I don’t know if I should
be in Secret MLM Hacks yet.” Probably going to
themlmfunnel.com is the place to start with if you’re not ready yet. If you are wanting like
a full swing, like, “Stephen, I’m ready to do this. “Let’s make this an actual asset.” Go to Secret MLM Hacks
and buy the program. Secretmlmhacks.com, we’re
about the raise the price on it ’cause it’s just way too much that we, it’s freakin’ incredible. It’s not an easy thing for me to have put all that out there. So anyway, we are gonna
increase the price on it soon. Anyway, so I’m excited
for you guys to have it. And go to themlmfunnel.com. If you’re like, “Hey, I’m limited.” That’s fine, the book’s seven bucks. Comes with all those bonuses. Seven, eight bucks, or
something like that. I can’t remember. And then when you go buy it
through my affiliate link, so watch what I’m doing,
watch what I’m doing. When you go to themlmfunnel.com,
I beg you to buy slowly, so you can watch through all the things that I’m doing inside there. Anyways, I feel like I’m rambling now. Hopefully you liked me walking
through the ad that I wrote, and we’re very psyched about it. If you wanna see the
final thing, like I said, go to themlmfunnel.com. Guys, I’ll see you in
the next episode, bye. (upbeat rock music) Probably the biggest question I get is, “Steve, how are you using the internet “for your personal MLM today?” To be clear, I am, but
it’s how that matters, and it’s how that you’re
probably interested in. Facebook doesn’t let you
easily drive ads to MLM, and most MLMs won’t even
let you say their name on the internet, which is stupid. And, yes, despite those and other forces, I am using the internet to grow my personal down line and sell products. MLM is changing and you’re
probably feeling that, right? It’s why I created a little
mini-course and a bundle that show you how I’m
doing this all today. It’s called The MLM Funnel and you can get it at themlmfunnel.com. I’m doing this because you might not know where to start in all
of this, and secondly, because of the cool new
book by Russell Brunson called “Network Marketing Secrets” that I want you to go get. He’s a cool guy, so I’m talking about
this book a lot lately. I’m also gonna give you little bribes to go get the book through my link. How evil of me. When you go to themlmfunnel.com and get Russell’s new book
“Network Marketing Secrets,” I’m gonna give you my pre-built
recruiting funnel template, the Hack MLM Downline onboarding course, which is how I auto-train my downline when they join my team,
also a discount ticket to my next event called OfferMind, so that you can learn to
outvalue your upline, downline. If you want all this for free, just go to themlmfunnel.com now and get a crash course in a
pre-built funnel templates that I’m using with my own downline now. Again, just go to themlmfunnel.com and buy Russell Brunson’s new book there, and I’ll send you all
those bonuses for free.

About Ralph Robinson

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7 thoughts on “Writing MLM Ads

  1. I just checked your mlm funnel and omg! the intro is hilarious! I can't wait to learn from you, I really wanna give this a chance !

  2. Both un-employed needy and employed greedy people of our country, India are being cheated by MLM or Direct selling companies

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